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Moving Organizations towards Analytical
Capability
PJ Abhishek
SVP Revenue Management and Consumer Analytics
We are one of the largest vacation networks in
the world
Typical State Tons of Data and reports
• A lot of data and views are presented that
lead to a lot of discussion
• Leadership teams do not have access to
quick information
• Analytical tools not available that provide
the ability to drill down to self answer
questions
Getting insights
based on analytical
capability a
challenge
What does analytical capability
look like?
Ideal State An enterprise strategy with broad horizontal input from the various functions
• Information quickly available
• Data easily accessible at all levels
• Data being accessed from all teams
consistently
• Business owning the data and information
delivered through the right channels
• An analytical organization that provides the
right decision support tools
Data and Analytics
driving key
decisions in the
organization
The Proposed Journey
Basic Data Reporting
Performance Diagnosis
Performance Tracking
Optimization
Predictive Intelligence and Analytics
Talent Management
Right Technology
Right teams and Roles created/ merged
Senior Management
Buy-in
Key Drivers for an Effective Data Strategy People and technology work together
The COO, CFO,
CMO and the
CIO need to be
aligned to drive a
holistic Data
Strategy.
Identify the
right tools to
deliver the
insight and
results.
The tools need
to be decided
with close
consultation
with the
business.
Create a central
team and a matrix
organization to
create efficiency.
We need to
groom/ hire
resources for
the first 24
months as we
build internal
skill sets.
Analytics
Capability
Internal Clients
Marketing
Call Center
Revenue
Management
Talent
Analytics
$ Finance
Ideal State Real time Data, Dashboards, Data Governance
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