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Presentation to Indian Trade Promotion Organization
By DOT COMMUNICATIONS, 8th July 2016
ITPO
Creative Approach
ITPO’s focus area is to establish: BRAND INDIA at a global level.As the most Lucrative INVESTMENT DESTINATION with a sound Business Climate.
• ITPO is a name that a nation of ONE BILLION PEOPLE trustsWhen it comes to TRADE. • ITPO LEAPFROGS INDIA on a Global Platform
• Maintaining highest standards of trade
• Keeping India upgraded on new trade and industry trends
• ITPO is not only pacing growth index of India at a global level but is also SUSTAINING the HIGH GROWTH TRAJECTORY. Hence a warm Welcome to the 100% FDI decision of the government in selective sectors like Food Processing, Online Retail, Defence, etc.
CREATIVES2 Corporate Ads & Adaptations
WHY 100% FDI as Strategic focus?
As this will enable VERTICAL & HORIZONTAL GROWTH of TRADEAnd take it to higher levels.
It is giving greater Flexibility to ITPO in contributing to Making INDIA Into ONE BRIGHT SPOT for Foreign Direct Investment
Ad 1
Ad 2
BANNER
BILLBOARD
BUS SHELTER
BUS PANEL
WEB BANNER
PUBLIC CONVENIENCE BOARDS
STANDY
DIGITAL CAMPAIGN
The Objective of a Digital Campaign is creating awareness of events, build reputation among youngsters, spreading information, increasing engagement and building customer relationship for the events.
Suggestive Digital Activity for Events 1. Events tab on fanpage2. Invite Indian users3. News about ITPO to be posted everyday with Hashtag 4. Special Announcements5. Special Contest to win6. Special Offers7. Discussion Questions8. Poll/Comparison9. Photo gallery10. Host a Special “Happy Hour” Networking Event Or A VIP Dinner
youtube Activity
1. Posting of Events Clippings2. Interviews of Organizers and Companies3. Interviews of Viewers/Visitors4. Paid Campaign
Build Buzz
Use Twitter to announce your upcoming participation in a trade show. Share details about when and where the trade show will be and encourage your followers to attend the show. You can offer Exhibitor Passes if you have them or announce the EXPO's special events. You can even set up show appointments via Twitter.
Use Hashtags
Hashtags have now infiltrated contemporary culture and advertising campaigns.
Find out what the official hashtag for the trade show is and check in on the hashtag conversation well in advance of the trade show. (Example: #bookexpo is the hashtag for Book Expo America.)
Many people will tweet that they are registering or booking their flights and hotels and this can be the entry point for a conversation with someone before the show.
Once the trade show starts, you can tweet LIVE and make announcements with the hashtag and people who are in attendance or paying attention from afar can see your tweets this way.
PREVIOUS ADS DESIGNED FOR
ITPO
Ad 1
Ad 2
Ad 3
Ad 4
Ad 5
Backdrop
BILLBOARDS
Public Convenience display
BUS Shelter
Bus Panel
Global Business Pathways on India’s Largest Trade Platform - ITPO
A media mix of social & electronic media alongwith
magazines, daily newspapers and outdoor is proposed
to create an immediate impact of the campaign
Budget AllocationMedia Budget Allocation Percentage
(in Lacs)
• Social/On-Line Digital Media 10.50 30 %
(Facebook/Youtube/Twitter)
Electronics Media • Dailies 10.50 30 %• Magazines 8.25 25 % • Outdoor 3.50 10 %• Misc. 1.75 20 %
--------------- --------------
Grand Total 35.00 100% _____________ ______________
Sites Description Sites
Google SearchRediff MailGmailYoutubeTwitter BlogFacebookAnd Other Prominent Sites
All popular interactive & social sites
International AirportMetro/Railway stationsDND FlywaySites at Corporate HubsAnd Other Prominent Sites
Mix & Match of various sites to Announce
Event/Celebrations.
Thank You
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