Pakistan Print Media Industry Analysis for September 2017

Data Source:

For the Month of August 2017

Mediatrack monitor the print media data from Karachi, Lahore, Islamabad, Multan, Peshawar, Quetta & Hyderabad Regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications.

For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.

Data Source

0.8%

0.8%

0.8%

0.9%

0.9%

0.9%

1.0%

1.0%

1.1%

1.2%

1.2%

1.4%

1.4%

1.6%

1.6%

7.0%

12%

15%

16%

17%

INTERNET SERVICE

MOBILE PHONE OPERATORS

MEDICINE

PETROL/LUBRICANTS

WATCHES/CLOCKS

GOVT OF KPK

FURNITURE

INSURANCE COMPANIES

UPS/STABLIZERS/GENERATORS

RAZERS

SHOPS

HOSPITALS/DAWAKHANA

GOVT OF SIND

INVESTMENT COMPANIES

CORPORATE IMAGE

BANKS

FEDERAL GOVERNMENT

INSTITUTES

GOVT OF PUNJAB

CONSTRUCTION COMPANIES

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

2%

2%

2%

2%

3%

3%

13%

15%

EASTERN PRODUCTS

UNIVERSITY OF CENTRAL PUNJAB

HEC

CHINA MOBILE

STATE LIFE

SHOPPING CENTER

HABIB BANK

GOVERNMENT OF KPK

VIRTUAL UNIVERSITY

ETIHAD HOLDINGS

BANK ALFALAH

GOVERNMENT OF SINDH

PUNJAB GROUP OF COLLEGE

IZHAR GROUP

DHA

TREET CORPORATION

UNITED BANK

PAKISTAN NAVY BENEVOLENT

GOVERNMENT OF PAKISTAN

GOVERNMENT OF PUNJAB

0.8%

0.8%

0.8%

1.0%

1.0%

1.1%

1.1%

1.2%

1.2%

1.3%

1.4%

1.4%

2%

3%

3%

3%

3%

4%

4%

4%

HABIB BANK

EDUCATION DEPT KPK

DHA LAHORE

VIRTUAL UNIVERSITY

ENERGY DEPARTMENT PUNJAB

PUNJAB GROUP OF COLLEGE

PUNJAB SKILL DEVELOPMENT FUND

MINISTRY OF INFORMATION

ETIHAD TOWN

BANK ALFALAH

MINISTRY OF INTERRIOR PUNJAB

MINISTRY OF HEALTH PUNJAB

DREAM GARDENS

UNITED BANK L

GOVERNAMENT OF PUNJAB

NAVAL ANCHORAGE GWADAR

AGRICULTURAL DEPARMENT

HOME DEPARTMENT PUNJAB

PM YOUTH SKILL PROGRAM

FBR

Based on revenue

English

31%

Urdu

69%

INSIDE41%

BACK COVER22%

FRONT COVER22%

FRONT INSIDE11%

BACK INSIDE4%

Lahore got high share instead of Karachi

Lahore39%

Karachi30%

Islamabad21%

Multan4%

Quetta3%

Peshawar2% Hyderabad

1%

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

24

910 11

12

19

15

NOTE: We track the all categories but few of them are here. Charts arebased on spend.

GOVT OF PUNJAB 51%

FEDERAL GOVERNMENT

40%

GOVT OF SIND5%

GOVT OF KPK3%

GOVT OF BALOCHISTAN

1%

CHINA MOBILE91%

TELENOR PAKISTAN9%

UBL40%

BANK ALFALAH19%

HBL13%

SILK BANK9%

NBP7%

BANK OF PUNJAB5%

AL BARAKA2%

JS BANK1% MCB

1%

OTHERS3%

STATE LIFE BIMA74%

TPL INSURANCE17%

SINDH INSURANCE6%

EFU 2%

PAK QATAR 1%

EMIRATES AIRLINE39%

ETIHAD AIRWAYS35%

PAKISTAN INTERNATIONAL

AIRLINE1%

QATAR AIRWAYS24%

TURKISH AIRLINE1%

FAW V2 CAR95%

SUZUKI CIAZ3%

UNIQUE MINI CAP1%

401 DIXIE MAZDA CAR1%

ORIENT REFREGERATOR

89%

PEL DEEP FREEZER11%

SANOFI ANVENTIS64%

GETZ PHARMA22%

MARTIN DOW PHARMA

10%

ABBOTT LAB3%

PAKISTAN PHARMA MANUFACTURERS

ASSOCIATION1%

ENGRO FERTILIZERS

12%

FOUR BROTHERS 28%

SURAJ FERTILIZERS52%

ROSHAN FERTILIZERS8%

CALTEX HAVOLIN 33%

MARI PETROLEUM 30%

ZIC ENGINE OIL11%

ENEOS MOTOR OIL8%

BERLIN PETROLEUM8%

PSO 8%

VALVOLINE LUBRICANT

2%

SPARCO PAINT41%

BRIGHTO PAINTS35%

ICI WEATHER SHILED

15%

DULUX PAINT5%

MASTER PAINTS4%

BRITE POWER54%

GAI WASH POWDER24%

ARIEL DETERGENT15%

SUFI SUPER DETERGENT

7%

SABA SOAPS58%SUFI CLASSIC SOAP

15%

COOL & COOL

SHOWER GEL6%

PALMOLIVE SOAP

5%

NISA CAMEL MILK SOAP

4%GOLDEN PEARL

6%OTHERS

6%

STARLET SHOES46%

TODS SHOES11%

DELUXE SHOES11%

JULKE SHOES8%

ENGLISH BOOT HOUSE

7%

STYLO SHOES7%

SERVIS SHOES6%

REEF LAND SHOES

3%

MOCHI 1%

One of the main Players BATA is not active

G.F.C FAN51%

PAK FAN31%

TAMOOR FANS11%

STARCO FANS4%

ROYAL FAN3%

AL SHAIKH FANS0%

DIAMOND FOAM15% JOY FOAM

6%

MASTER FOAM62%

UNI FOAM17%

SHAUKAT KHANUM 4%

AL KHIDMAT 3% REDO MEDICAL

2%

AMAN FOUNDATION2%

CHHIPA 1%

OTHERS88%

COROLI CORN OIL35%

COMMANDER GHEE & OIL28%

DALDA7%

BORGES OLIVE

OIL6%

SHAMA BANASPATI & OIL5%

GAI BANASPATI & OIL5% OTHERS

14%

NURPUR MILK54%

PAKOLA MILK22%

MILK PAK MILK15%

EMBORG CHEESE4%

KHADAMS FOODS

3%

ADAMS FOOD2%

VITAL TEA97%

PEARL DUST TEA1%

GINSENG GREEN TEA1%

TAPAL FAMILY MIXTURE

1%

PEEK FREANS SOOPER69%

EURO BAKE CAKES23%

LU TIGER BISCUIT7%

BAKE PARLOR CUP CAKE1%

about Mediatrack PakistanMediatrack is 24/7 media monitoring and Media Intelligence company providing its Partners state of the art Ad and Content (News & Program) Monitoring services from TV, Print and Social media. Also working on Afghan TV Channels and USA, UK & Canada based Pakistani ChannelsFor detail ring or write us