Opportunities for you, your company and your world

OPPORTUNITIES FOR YOU,

YOUR COMPANY AND THE WORLD

Tim Suther (BA, 1982)

OPPORTUNITIES, CHALLENGES,

AND A WAY FORWARD

TODAY’S AGENDA

THE PAST, THE PRESENT, AND THE FUTURE

WALKED INTO A BAR.

IT WAS TENSE.

1 2

3 4

MULTIPLE SIMULTANEOUS

INNOVATIONS

PERVASIVE & DISRUPTIVE

TRANSITIONS

A HIGHLY ABRIDGED HISTORY OF THE WORLD

#LCBigData15 | @LorasAnalytics

ACCELERATING TECHNOLOGY ADOPTION

#LCBigData15 | @LorasAnalytics

DECLINING COMPANY LIFESPANS

$ 15 TRILLION WORLDWIDE SYSTEMS INEFFICIENCIES

$ 8 TRILLION CORPORATE HOLDINGS OF DATA & INTANGIBLES

$ 3 TRILLION OPEN DATA POTENTIAL

$1.2 TRILLION WASTEFUL HEALTHCARE SPENDING

#LCBigData15 | @LorasAnalytics

$90 BILLION REDUCED OIL/GAS CAPEX

$66 BILLION FUEL SAVINGS FOR POWER PLANTS

$63 BILLION HEALTHCARE EFFICIENCY

$30 BILLION AVIATION FUEL SAVINGS

$27 BILLION RAIL OPERATING COST SAVINGS

1% INCREASED PRODUCTIVITY YIELDS:

PRECISION AGRICULTURE

HALF THE MONEY I SPEND ON ADVERTISING IS WASTED

THE TROUBLE IS, I DON'T KNOW WHICH HALF.

“”

#LCBigData15 | @LorasAnalytics

SOCIAL MEDIA EXPLAINED

I’M DRINKING COFFEE

I LIKE COFFEE

THIS IS WHERE I DRINK COFFEE

THIS IS A VINTAGE PHOTO OF MY COFFEE

HERE I AM DRINKING COFFEE

HERE IS A COFFEE RECIPE

NOW LISTENING TO “COFFEE”

MY COFFEE IS BEING SILLY

I’M HANGING OUT WITH MY COFFEE

THIS IS MY COFFEE APPRECIATION POST

REDUCE SERIOUS CRIME BY 30%

YOUNG MALE DRIVERS REDUCE RISKY

BEHAVIOR BY 78% WHEN THEY KNOW THEIR

DRIVING BEHAVIOR IS BEING TRACKED

125,000/YEAR DIE

FROM FAILING TO TAKE PRESCRIBED MEDICATION

40,000/YEAR DIE

FROM MISDIAGNOSIS

3.5 MILLION/YEAR READMITTED

DUE TO IMPROPER MEDICATION

PRECISION HEALTHCARE

2.4 MILLION FACEBOOK VIDEOS

OVER $100 MILLION DOLLARS RAISED

BE YOU…WITH YOUR FLAWS

40-60 CHARACTER MESSAGES WORK BEST

BOILERPLATE IS 75% AS EFFECTIVE

DO YOU LIKE SCARY MOVIES?

HAVE YOU EVER TRAVELED ALONE TO ANOTHER COUNTRY?

DATACLYSM.ORG/RELATIONSHIPTEST

$160 BILLION MARKET

85 PRIVATE COMPANIES EACH WORTH $1B+

COMBINED MARKET VALUE OF $285 BILLION

THERE WILL BE NON-BELIEVERS

“Visionaries see a future of telecommuting workers, interactive libraries

and multimedia classrooms. They speak of electronic town hall meetings

and virtual communities. Commerce and business will shift from offices

and malls to networks and modems. And the freedom of digital networks

will make government more democratic. Baloney.

…Nicholas Negroponte, director of the MIT Media Lab predicts we’ll soon

buy books and newspapers straight over the Internet. Uh, sure.”

“Dear Mr. Warhol,

I regret I must report to you that the Committee decided, after careful

consideration, to not accept it for our collection.

PS…the drawing may be picked up from the Museum at your

convenience”

We don’t like their sound…

and guitar music is on its way out

OPPORTUNITY IS A MATTER OF PERSPECTIVE

CHALLENGES

POOR DATA QUALITY COSTS $3 trillion/yr.

IS THE LAMP POST USED

FOR ILLUMINATION OR

SUPPORT?

BEWARE CORRELATION V. CAUSATION

I T

THE “I” MATTERS MORE THAN THE “T”

11% 27%

15%23%

THINK HTML IS A STD

THINK SOFTWARE ISCOMFORTABLE CLOTHING

THINK MP3 IS ASTAR WARS ROBOT

THERE IS A CRITICAL SHORTAGE OF ANALYSTS & DATA-SAVVY MANAGERS

THINK GIGABYTE IS ANINSECT COMMONLY

FOUND IN SOUTH AMERICA

UTOPIA…OR DYSTOPIA?

IDENTITY THEFT

DATA BREACHES

MALWARE

INFORMATION HAVE

AND HAVE-NOTS

FIRE CAN WARM OR BURN YOU

SCIENCE CAN

TELL YOU HOW

TO CLONE A

T.REX

HUMANITIES

CAN TELL YOU

WHY THIS

MIGHT BE A

BAD IDEA

WHETHER YOU CAN. WHETHER YOU SHOULD.

“TECHNOLOGY ALONE IS NOT ENOUGH.

IT’S TECHNOLOGY MARRIED WITH THE LIBERAL

ARTS, MARRIED WITH THE HUMANITIES, THAT YIELDS

US THE RESULTS THAT MAKE OUR HEARTS SING.”

#LCBigData15 | @LorasAnalytics

#LCBigData15 | @LorasAnalytics

Data Management

AnalyticsNarrative &

context

Core in all decision making

ANALYTIC MATURITY MODEL

#LCBigData15 | @LorasAnalytics

ETHICAL MATURITY MODEL

LegalSocial Norms

Compliant

Engenders customer

trust

Positive community

engagement

Ethical leadership

#LCBigData15 | @LorasAnalytics

Purpose-DrivenHigh Performance

High Purpose

Lost & Lagging Data-Driven

Analytics Maturity (can you)

Eth

ical M

atu

rity

(should

you)

CHANGE IS HARD AT THE BEGINNING

MESSY IN THE MIDDLE

GORGEOUS AT THE END

#LCBigData15 | @LorasAnalytics

37%

28%

68%

88%

68%

86%

Safe to eat geneticallymodified food

Safe to eat food grown withpesticides

Childhood vaccines suchas MMR should be required

Biomedical Sciences

AAAS Scientists US Adults

50%

59%

45%

87%

82%

65%

Climate change is mostlydue to human activity

Growing world populationwill be a major problem

Favor building morenuclear power plants

Climate & energy

AAAS Scientists US Adults

A DIFFERENCE OF OPINION

CHANGE IS EMOTIVE

BE THE CHANGE YOU WISH TO SEE IN THE WORLD

47% OF JOBS

AT HIGH RISK

OF BEING

AUTOMATED

AWAY OVER

THE NEXT 20

YEARS

Everything in the world is normal when you’re born

Inventions before 30 are incredibly exciting.

With luck you can make a career out of them

Inventions after 30 are against the natural order of things

and the beginning of the end of civilization as we know it

…until they’ve been around for about ten years

when they gradually turn out to be alright really

WRITING CREATES FORGETFULNESS IN LEARNERS SOULS,

BECAUSE THEY WOULD NOT USE THEIR MEMORIES

PLATO

THE TELEPHONE WILL BREAK UP HOME LIFE AND THE

PRACTICE OF VISITING FRIENDS

KNIGHTS OF COLUMBUS, 1926

THE GENERAL EFFECT OF THE AUTOMOBILE IS TO MAKE THE

PRESENT GENERATION LOOK LIGHTLY AT THE MORAL CODE

AND DECREASE THE VALUE OF THE HOME

HOWARD MCCLENAHAN, DEAN AT PRINCETON, 1925

PHONOGRAPHS WILL CREATE A MARKED

DETERIORATION IN AMERICAN MUSIC

JOHN PHILIP SOUSA, 1906

CONTROL YOUR DESTINY: MATH ALONE WILL BE OFFSHORED/AUTOMATED

YOUR LEARNING JOURNEY IS MORE IMPORTANT THAN YOUR IQ OR TITLE

DON’T STOP BELIEVING. REDEFINE FAILURE

#LCBigData15 | @LorasAnalytics

Loras College Business Analytics Center Jennifer Aaker, The Dragonfly Effect

Nate Silver – The Signal and the Noise. Fivethirtyeight.com Robert Cialdini - Influence

Gary Loveman – Diamonds in the data mine Stratechery.com

Viktor Mayer-Schonberger and Kenneth Cukrer – Big Data: a

revolution that will transform how we live, work and thinkEdward Tufte

Rick Smolan and Jennifer Erwitt – The human face of big data David McCandless

Eric Siegel and Tom Davenport – Predictive Analytics A16z podcast

McKinsey – Big data, analytics and the future of marketing & sales Exponent podcast

Fred Wilson, AVC blog IAPP Newsletter

RESOURCES

67

WHEN I WENT TO SCHOOL, THEY ASKED ME WHAT I WANTED TO BE

WHEN I GREW UP. I WROTE DOWN ‘HAPPY’.

THEY TOLD ME I DIDN’T UNDERSTAND THE ASSIGNMENT

I TOLD THEM THEY DIDN’T UNDERSTAND LIFE. JOHN LENNON

ART & SCIENCE GUIDE THE WAY

PROFOUND OPPORTUNITIES

HIGH PERFORMANCE. HIGH PURPOSE.

THE PAST, THE PRESENT, AND THE

FUTURE WALKED INTO A BAR

IT WAS NO LONGER TENSE