Mobile monday 24 08_2015

Mobile trends in

www.gemius.lv

Latvia2015

2

Let`s meet!

Linda Egle

3

Mobile phone traffic growing rapidly in Latvia

Source: gemiusRanking, 01.2014 – 06.2015

2014.01 2014.02 2014.03 2014.04 014.05 2014.06 2014.07 2014.08 2014.09 2014.10 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06

84%

13%2%

91%

7%2%

4

Latvia: Number of internet users from mobile devices

680 900 Real Users~ 279 000 users each day

399 500 Real Users~ 150 000 users each day

Source: gemiusAudience 06.2015, age group 7-74

Population: 1, 82 mlj*Internet users: 1, 48 mlj

* SDKS, 06.2015

Reach: 37% Reach: 22%

5

Baltics: Number of internet users from mobile devices

680 900 Real Users~ 279 000 users each day

399 500 Real Users~ 150 000 users each day

851 200 Real Users~ 353 600 users each day

501 800 Real Users~ 194 400 users each day

273 600 Real Users~110 200 users each day

337 000 Real Users~ 134 900 users each day

Source: gemiusAudience 06.2015, age group 7-74

Reach: 37%

Reach: 35%

Reach: 51% Reach: 28%

Reach: 14%

Reach: 22%

6

Mobile phones - user profile

7Source: gemiusAudience 07.2015

26%

21%24%

29%

GENDER

48%

52%

Socio-demographic profile of mobile phone users in Latvia

8Source: gemiusAudience 07.2015

26%

21%24%

29%

GENDER

48%

52%

7-1415-2425-3435-4445-54

55+

13%22%29% (PC 22%)16%13%7% (PC 16%)

AGE

Socio-demographic profile of mobile phone users in Latvia

9Source: gemiusAudience 07.2015

26%

21%24%

29%

GENDER

48%

52%

26%

21%24%29%

Elementary/ Incomplete

secondaryHigh school, lyceum

VocationalUniversity

EDUCATION7-14

15-2425-3435-4445-54

55+

13%22%29%16%13%7%

AGE

Socio-demographic profile of mobile phone users in Latvia

10Source: gemiusAudience 07.2015

26%

21%24%

29%

GENDER

48%

52%

PERSONALNET INCOME

0 – 86 EUR 87 – 178 EUR

179 – 427 EUR428 – 711 EUR712 – 854 EUR

855 – 1139 EURMore than1140 EUR

9%4%20%20%6% (PC 2%)6% (PC 2%)

6% (PC 3%)

26%

21%24%29%

Elementary/ Incomplete

secondaryHigh school, lyceum

VocationalUniversity

EDUCATION7-14

15-2425-3435-4445-54

55+

13%22%29% 16%13%7%

AGE

Socio-demographic profile of mobile phone users in Latvia

11Source: gemiusAudience 07.2015

26%

21%24%

29%

GENDER

48%

52%

PLACE OF LIVING

26%

21%24%29%

RigaOther city

Riga regionOutside of a

cityJurmalaLiepaja

DaugavpilsVentspilsValmiera Rezekne

Elementary/ Incomplete secondary

High school, lyceumVocationalUniversity

39%23%12%9%4%4%3%2%3%1%

EDUCATION7-14

15-2425-3435-4445-54

55+

13%22%29% 16%13%7%

AGE

Socio-demographic profile of mobile phone users in Latvia

LANGUAGELV 75% (PC 69%)

RUS 24% (PC 30%)

PERSONALNET INCOME

0 – 86 EUR 87 – 178 EUR

179 – 427 EUR428 – 711 EUR712 – 854 EUR

855 – 1139 EURMore than1140 EUR

9%4%20%20%6%6%

6%

12

Device facts

16% of Phone users declerate they`re not using PC

28% of Phone users use also Tablet

5% of Phone users declerate they`re not using any other devices

Source: gemiusAudience 07.2015

13

Browsing internet from mobile devices

14

Top 10 Latvian websites visited from mobile devices

Top 10 websites from mobile phones

Top 10 websites fromtablets

Source: gemiusAudience 06.2015

delfi.lvtvnet.lv/apollo.lv

draugiem.lvinbox.lv

kasjauns.lvskaties.lv

1188.lvlattelecom.wifi.

lvnra.lv

diena.lv

424 916361 486252 752193 894149 546142 762122 764121 698 93 653 81 834

delfi.lvtvnet.lv/apollo.lvinbox.lv

draugiem.lvkasjauns.lv

mail.ruvesti.lv

gismeteo.lvskaties.lv

diena.lv

264 315214 182160 542140 52092 36673 95761 98659 776 50 243 50 109

15

Top 10 Latvian websites (mobile versions) visited from mobile devices

Top 10 websites from mobile phones

Top 10 websites fromtablets

Source: gemiusAudience 06.2015

m.delfim.tvnet.lv/m.apollo.lv

m.draugiem.lvm.kasjauns.lv

m.1188.lvm.diena.lv

m.sportacentrs.comm.db.lv

m.city24.lvm.la.lv

424 916361 486252 752193 894149 546142 762122 764121 698 93 653 81 834

m.tvnet.lv/m.apollo.lv

m.draugiem.lvm.delfi

m.sportacentrs.comm.1188.lvm.diena.lv

m.db.lvm.la.lv

m.kasjauns.lvm.city24.lv

382 108354 281208 609135 785119 922 46 933 44 972 32 694 11 105 8 829

201 89384 273 35 140 20 436 9 456 9 213 4 597 3 026 2 415 594

16

Habits using mobile devices

17

On average mobile phone user spends

3 hr 43 minLongest avg.time spent per visitor:

2 hr 41 minMost visits made on website:

6 268 000

Time spent from mobile phones

Source gemiusAudience 06.2015, age group 7-74

online a month

18

Time spent from tablets

Average tablet user spends

1 hr 20 minLongest time spent per visit:

16 min 32 s

Longest page view duration:

2 min 49 s

Source: gemiusAudience 06.2015, age group 7-74

online a month

19

Hourly traffic for mobile phones, tablets and PC (workday)

Source: gemiusTraffic, page view share, 08.06.2015

20

Hourly traffic for mobile phones, tablets and PC (weekend)

Source: gemiusTraffic, page view share, 21.06.2015

21

Most popular manufacturers of mobile

devices

22

Top 10 most popular mobile phone manufacturers

Source: gemiusTraffic, page view share, 06.2015

23

Top 10 most popular tablet manufacturers

Source: gemiusTraffic, page view share, 06.2015

About Gemius

25

Operating on over 30 markets in EMEA region

Belarus Latvia RomaniaBelgium Lithuania Russia

Bosnia Luxembourg Serbia

Bulgaria Macedonia Slovakia

Croatia MENA SloveniaCzech Republic Moldova Turkey

Denmark Montenegro Ukraine

Estonia Poland

Hungary Portugal

26

Gemius – consultancy & expertise on the digital world

no 1 choice in EMEA

16 years of experience

2000 happy clients

online audience measurement

in +30 markets

+450 thousand websites measured per

year

+3 000 online campaigns measured monthly

Online audience measurement

Web analytics

Campaigns’ Monitoring

Ad serving

Thank you!

Gemius LatviaGertrudes Street 66-51

LV-1009, Latvia

Linda Egle

E-mail: linda.egle@gemius.com Mobile.: (+371) 28855492

www.gemius.lv