M&MS Ad Campaign Analysis PDF

Ad Campaign Analysis

“Holidays are Better with M”

By: Lorena María Zablah Meléndez

GENERAL INFORMATION

• Type of product:

–Chocolate

• Brand:

–M&M

• Campaign:

–Holidays are better with M

CREATIVE BRIEFING TARGET

AUDIENCE: • All age people

DESIRED POSITIONING • Global. Any time,

anywhere

KEY PROMISE OR BENEFIT

• Everything is better with M&Ms

COMMUNICATION TONE

• Emotional

MESSAGE ANALYSIS

• Everything you do is better with M&Ms What

• Using funny videos How

• All-age To whom

• On a Christmas When

• A house Where

CONCEPT AND SLOGAN

What is the concept chosen to differenciate the product or

service?

M&M’s are the best chocolates to share

on holidays

What is the slogan?

Holidays are better with

M&Ms

WEB PLATFORM

The campaign games attract more visitors and

clients.

WEB PLATFORM (CONT.)

People are able

to comment or

like the

campaign

CAMPAIGN VIDEO

PERSONAL OPINION

The disadvantage is that it does

not have a variaty of

videos

It is fun and

exciting

It is attracting

CREDITS PRODUCTION

ANALYSIS

EDITION

CORRECTION

COPY, PASTE

LORENA ZABLAH