Making Smarter SEO and Content Marketing Decisions with gShift Data

Client Success Webinar Seriespresents:

Making SmarterSEO and ContentMarketing Decisionswith gShift DataWEB PRESENCE

ANALYTICS for BRANDS AND AGENCIES

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Presenter

Jeff Riddall• The very first gShift Client

Success Manager• 10+ years experience in Web

marketing• Journalism Major• Blogger and Social Media

Addict• Hockey Dad

jeff.riddall@gshiftlabs.com@JRiddall+ JRiddall

JRiddall on LinkedIn

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Agenda

• Identifying and focusing on high value keywords

• Dealing with Google’s “Not Provided”• Focusing on and optimizing the right content• Social keyword and content research• Mining relevant backlink sources• What’s New and Exciting in gShift

Outcome: Help you better find the data you need to make meaningful Web presence optimization decisions.

We make it simple for brands to be massively discovered in an increasingly social and mobile world.Processing billions of data points for over 10,000+ brands across 22 countries.

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Which Keywords?

Mobile

Search

Social

Focus on a manageable number of keywords – 10 to 20 primary.

Find keywords for which the site/presence already has momentum i.e. Page 1 or 2 in Google

Find keywords which have a reasonable, relative monthly search volume.

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Keywords > Positions

Mobile

Social

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Recently fell from #1 andrelatively high search volume

Keywords > Research

Mobile

Social

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

“Not Provided”

Mobile

Search

Social

Google’s Secure Search means soon few if any keywords from organic search will be visible.

gShift Secure Search Module

Identify hidden keywords by understanding what known keywords are delivering traffic to specific pages and approximately how much.

Follow More Keywords… WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

On Site Pages > Insights

Mobile

Search

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Multiply monthlysearch volumeby avg CTR

Which Content?

Mobile

Search

Social

Find content which already has momentum i.e. Page 1 or 2 in Google

Make sure this content is fully optimized for keywords.

Link to this content from other internal content or from external sources (backlinks), where possible.

Promote this content via social media to encourage social signals.

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Keywords > Positions

Mobile

Social

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Multiple pages have positions for different keywords – leverage and support all of these

Social Keywords

Mobile

Search

Social

Leverage how people are using and searching on Twitter in near real-time to find:

• More keywords• Influencers to follow or

target• Related Content to

Comment on or Curate

Other Social Networks to come.

This is an add-on extra cost module.

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Keywords > Twitter

Mobile

Social

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Which Backlinks?

Mobile

Search

Social

Backlinks do still matter

Focus on Quality not Quantity

Relevant, Reputable Sources

Top 50 Data Panel in gShift by Keyword

Mine Competitors’ Backlinks

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Keywords > Top 50

Mobile

Social

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Look fornon-competitive sitesto obtain free/paidlinks on

Competition > Backlinks

Mobile

Social

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Look for reputable, relevant backlink sources - directories, blogs, advertising opps

What Else is New?

Mobile

Search

Social

Near real-time keyword positiondata – when adding new keywords, Google positions will now be available in 15 minutes or much less depending on the time of day

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Keywords > Positions

Mobile

Social

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Questions?

Mobile

Social

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

We will do our best to answer any questions you have now or feel free to contact me via email or your own Client Success Manager.

Jeff.Riddall@gshiftlabs.com

Special Promotions

Promotion expires April 5, 2014Contact sales@gshiftlabs.com or your CSM for more details

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Package What’s Included

Social Keyword Research Module ($100 extra with SoLoMo Bundle)

• 5 Keywords• 5,000 Tweets/month• $5/keyword over 5

Keywords

gShift Referral ProgramRefer new business to gShift and receive 5%

referral fee.

Next Month

Mobile

Social

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Optimizing for Local Search