How to Tweak or Test Your Facebook Ads to Find Out Which is More Effective to Sell using AB Testing

HOW TO TWEAK OR TEST YOUR FACEBOOK ADS TO FIND OUT

WHICH IS MORE EFFECTIVE TO SELL USING

Do you want your business to generate

a lot of leads that translate to

profitable customers and buyers by having your

Faceboomarketing optimized so that you can

save a lot of time?

So that you can reach your broad

and niche markets precisely?

So that you can advertise to your

exact audiences, based on specific social and

geographical information?

Learn how to market your product in

Facebooto increase getting

leads that translate

to buyers, loyal customers and increase sales

to grow your business

What is Testing ?

A/B Test is a form of statistical

hypothesis testing for a randomized experiment with

two or more variants.

What is the goal of Testin?

To identify changes to web pages that

increase or maximize an outcome of interest

to determine which of the variables is

more effective.

Let’s BEGIN!

First, open a browser by clicking it.

For this tutorial, let's choose Google

Chrome

this iconDouble-click

A new window will pop-up

Click the URL

Type “facebook ads” then hit Enter on your keyboard

Click here

You will be redirected to facebook’s site

The account that is currently signed in,

will be the one you’ll be making

Ads for.

Click CREATE ADVERT

At $1 Daily Budget per Ad

53 People Reached

This is the Opt-In Form(Email Catcher) ✨

Want more freebies and discounts? Hope

you got your #Suy Loyalty Card already! Get

yours and the first stamp for a minimum

purchase of 800php

Yes! I want one!

5 Visitors

1 Conversion!

Which is equivalent to 20.00% Conversion Rate

Changed the words & image

Mark your calendars! FLASH SALE

happening tomorrow until October 3 in Suy

SM Marikina and Suy SM Sangandaan.

Yes! I want one!

This is the Opt-In Form(Email Catcher)

27 People Reached

2 Visitors

1 Conversion!

Same Ad but changed the words

and image.

Ad #3 results

On Oct 1,2,761 People Reached

46 Post Clicks

44 Link Clicks

2 Other Clicks

Happy mallwide SALE weekend at SM

Marikina! Visit Suy Bags at the ground floor

for the #SuyFlashSale. Bags up to 50% off!

Mall hours from 10am-11pm.

Yes! I want one!

This is the Opt-In Form(Email Catcher)

34 Visitors

7 Conversions!

Within 3 days after Oct. 1

On Oct 3,5,626 People Reached

131 Post Clicks

129 Link Clicks

2 Other Clicks

75 Visitors

11 Conversions!

Oct 8 Results:410 Visitors

119 Conversions!

26,792 Page Post Reach

636 Post Engagement

5 Shop Now

2 Website Clicks

134 Leads (Opt-In)

418 Visitors

124 Conversions!

And the winner Ad is…

You can now run this Ad for

and increase your budget to increase leads

or conversions

Conversions are the most important in

Conversions

+ Images +Copywriting

Illustrating your product benefits on the ad

will determine if the audience will

sign-up and buy the product.

Initially do Testingfor a $1

budget to test the Ads and see

the results (Number of Likes,

Number of People Reached,

Number of Clicks,

Engagement and Conversions

which is the most important.

Change one thing on the Ad everyday

(change the words or just one word

or change the image used) based on

reviews (content) that you have made to

improve the Ad.

Run the Ad for a week and

choose a WINNER after Testing.

The Ad with the most Conversions

will be the winner.

From that result, you can then

increase your budget to buy more Ads

to increase conversion. Then optimize your Ads

by retargeting and email marketing.

There you have it

Thank you for investing on yourself

Apply what you have

How to Tweak or Test Your Facebook Ads to Find Out Which is More Effective to Sell using AB Testing

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