How to deliver personal data as a service for customers

Personal data

www.businessanalyst.dk @majsander Majken Sander ©

Business as a service

Agenda• The size of data..• Customer of one• Examples• Bank as a service

Majken Sander, Data Nerd@majsandermajken@businessanalyst.dk www.businessanalyst.dkhttp://dk.linkedin.com/in/majkensander

Majken Sander @majsander majken@businessanalyst.dk

Size matters?

Big Data

Little DataBig Data

Personal Data

The age of #Disruptive

#ThereIsNoDisruptive

#ThereIsOnlyOneChannel

”Convert customer data and behavior into actionable initatives”

Danske Bank

Targets most likely to respond

”Convert customer data and behavior into actionable initatives”

Danske Bank

1:1#CustomerOfOne

No of kids

Travel: business/pleasure

Probability of kid no 2

Marital status

Maan Alihttp://www.inspirationde.com/image/24987/

Mofibo

MobilePay

http://cliparts.co/bank-clip-art

Big Data

Huge Data

Big Data

Huge DataGigantic Data

Big Data

Huge DataGigantic Data

………………..

Personal DataAnalytics

Majken Sander, Data Nerd@majsandermajken@businessanalyst.dkwww.businessanalyst.dkhttp://dk.linkedin.com/in/majkensander

How to deliver personal data as a service for customers

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