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DATA-DRIVEN
ENTERPRISE
OFF YOUR BEATSteve Doig
Cronkite School of Journalism
Arizona State University
steve.doig@asu.edu
@sdoig
WHY DEVELOP
DATA SKILLS?
Your resume
Your resume
What have you done with data?
Our agenda today
How to:
• Identify the skills you need
• Find data on your beat
• Develop your data story idea
• Get started with Excel
• Pick your next data story
and get going!
WHAT SKILLS DO
YOU NEED?
Brain tools – math and statistics
Brain tools – math and statistics
FINDING DATA
FOR YOUR BEAT
Finding data story ideas
Data sources on your beat
• Local bureaucracy
• Whistleblowers
• Regulators
• Licensing bodies
• Lawmakers
• Federal agencies
• Academics
Recognize data when you see it
Recognize data when you see it
• Police corruption
• Campaign finance
• Vote fraud
• Slum lords
• Environmental problems
• Kickbacks to public officials
• Shady business practices
• Dangerous medical devices
• Racial discrimination
• Abusive teachers
Data-heavy
investigations
DEVELOPING YOUR
DATA STORY IDEA
Work backwards from your idea!
• What statements do you want to make?
• What variables are needed to make those
statements?
• Who would collect data with those
variables?
• How will you get the data from the collector?
1. Statements?
• Lede = your hypothesis
• Bullet points = your
statements
• Examples for a crime and courts story:
• “Crime has increased/decreased X %
since...”
• “The X per 100,000 violent crime rate of Y
City is the worst ...”
• “An average of X drivers are arrested every
day for DWI...”
1. Statements?
• Examples for a crime and courts story:
• “Robberies peak between X and Y o’clock
on Z day...”
• “Only X % of reported crimes result in
arrests...”
• “One out of every X vehicles registered in
Y City gets stolen ...”
• “The average sentence from Judge X for
robbery is Y years...”
1. Statements?
2. Variables needed?Columns are the variables.
2. Variables needed?Rows are records
2. Variables needed?• Two main kinds of variables:
• Categorical: Sex, city, postal code, type of
crime, hospital, type, etc...
2. Variables needed?• Two main kinds of variables:
• Numeric: Age, cost, population, weight,
arrests, revenue, income, etc...
• ...
• Example: variables for crime and courts story
• Type of crime
• Population
• Date, time
• Location
• Number of victims
• Arrest made?
• Disposition, judge, sentence...
2. Variables needed?
3. Who collects those variables?
4. Get the data!
Public records tools
Data formats?
EXCEL EXERCISES
Excel tools
•Sort
•Filter
•Functions
•Pivot tables
What’s your data story?
What’s your first step?
Steve Doig Steve.Doig@asu.edu @sdoig
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