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@jennyhalasz#pubcon
HOW TO CREATE AWESOME GOOGLE
ANALYTICS DASHBOARDS & REPORTS
Presented by:Jenny HalaszJLH Marketing
@jennyhalasz#pubcon
@jennyhalasz#pubcon
TODAY’S MOST USEFUL LINKhttp://bit.ly/GADashJLH
To use:1. Login to GA2. Paste in the browser3. Select the account to apply it to
@jennyhalasz#pubcon
PROS OF GA DASHBOARDS
Customizable
Applicable to any GA Segment
Set up auto-email
Printable reports
Impress your boss
You only set it up once FREE
@jennyhalasz#pubcon
CONS OF GA DASHBOARDS
Not user friendly
Relies on you to know
what you need
Requires you to set up
segments
Only holds 12 widgets
per dashboar
d
Can’t filter by Metric values
… but it’s free, so what do you expect?
@jennyhalasz#pubcon
@jennyhalasz#pubcon
How Did People Get
to Your Site?
What Did They Do
While They Were There?
How and Why Did
They Leave?
WHERE TO START?
@jennyhalasz#pubcon
How Did People Get Here?
@jennyhalasz#pubcon
What Did They Do?
@jennyhalasz#pubcon
Why Did They Leave?
@jennyhalasz#pubcon
Edit the Title, instead of “Pages/Session”
Choose a Layout
Even Customize Your URL!
Add Filters
@jennyhalasz#pubcon
CHANGING DISPLAY OPTIONS
Choose different Dimensions or Metrics
Change row display
@jennyhalasz#pubcon
USING FILTERS - SIMPLE
“Only show” or “Don’t show” Selection
criteria
@jennyhalasz#pubcon
USING FILTERS - REGEX
Selection criteria
Use | to separate items – creates “OR” Use .* as a wildcard
.*/category means match anything before /category category/.* means match anything that comes after category
Test your expressions on the actual report
@jennyhalasz#pubcon
Set up once, daily, weekly, monthly, or quarterly
Email to anyone
Share with everyone on the account
Export a PDF
OTHER FUN THINGS
@jennyhalasz#pubcon
CUSTOM REPORTS
@jennyhalasz#pubcon
CUSTOM REPORTSAsk questions to determine importance:? Which things do we want to know?? What parts of the site are important?? How can we use these as part of our strategy?? When does our traffic arrive?? Where can we improve?? Who is visiting our site?
@jennyhalasz#pubcon
Metrics: Things you want to measure
Dimensions: Containers you want to use
Filters: Things to include or not include
CUSTOM REPORTS
@jennyhalasz#pubcon
Metrics: Things you want to measure
Dimensions: Containers you want to use
Filters: Things to include or not include
CUSTOM REPORTS
@jennyhalasz#pubcon
Segments – Mobile/Desktop
@jennyhalasz#pubcon
@jennyhalasz#pubcon
THINGS DATA CAN DOSolidify/
Contradict a hypothesis
Predict a problem
Ensure mistakes are caught
Open a new horizon
Maintain status quo
Teach us about behavior
@jennyhalasz#pubcon
REMEMBER:
Data is just data.Analysis leads to
insight.That useful link again:http://bit.ly/GADashJLH
@jennyhalasz#pubcon
Thank you!
Jenny Halaszjenny@jlh-marketing.com
@jennyhalasz
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