4 GA Goals Everyone Needs to Track

Portent, Inc.4 GA Goals That Everyone

Needs

November 20, 2014

@TimGillmanDrums?

portent.co/4-GA-Goals?

What We’ll Cover?

What goals are

Why they’re important

Goals you should have

How to set them up

✔

I have a website!?

What does my website do??

Revenue

?

Revenue

Leads

?

Revenue

Leads

?

What does my website do??

Micro Micro Micro MACRO

Okay Tim, goals are cool.

What else can goals do??

Goals help set a clear bar for

success?

Goals help identify quality traffic?

Goals can confirm seasonality or other trends

Setup

Verify

Save

Annotate

Goal 1 – Newsletter Signups?

/subscribe/Registration.asp

?/subscribe/ConfirmSignEmail.asp

?

http://www.portent.com/newsletter-signup/

http://www.portent.com/newsletter-signup/

/newsletter-signup/13ABP91RCGQ2

/newsletter-signup/13ABP91RCGQ2

/newsletter-signup/13ABP91RCGQ2

/services/strategy? /services/strategy?

Goal 2 – Resource Downloads?

Remember to Annotate!

Goal 3 – Social Media Follows?

Remember to Annotate!

Macro 1 – Lead Generation?

Macro 2 – Transactions & Revenue?

Step 1 - Have your developer add code?

Step 2 – Click a button

Setup

Verify

Save

Annotate

High Visit Duration

High Pages Per Session

Comments on Blogs

New User Registrations

ThankPortent, Inc. 506 2nd Ave. Suite 1700 Seattle. WA 98104-2354 | Tel: 206.575.3740

YOU.

Timothy Gillman

tgillman@portent.com

@TimGillmanDrums