Zack Sandor-Kerr Personal Brand Plan

Zack Sandor-Kerrcommunity. connectedness.

creativity. collaboration.

All while asserting the importance of

Community. Connectedness.

Creativity.Collaboration.

As a PR professional, I combinea passion for social and community development

with the ability to:

think critically, generate conversations,

discover creative solutions and bring people together.

Or put simply:Community is my context.

Connectedness leverages possibilities.

Creativity spreads ideas.

Collaboration begets greatness.

In the public relations context, I am committed to making a difference by

enhancing ideas, brands, companies, communities.

Goal

To listen first, and then engage in dialogue with members of various communities to cultivate meaningful relationships. I strive to be open, flexible and fluid.

Relationships will define the degree of my success.

Objectives & Critical Path

Add value—not noise—to conversations about public relations, social media, CSR, community development, politics and culture. January 2010 - Ongoing.

Network actively by attending events, seizing opportunities, volunteering and conducting information interviews in the field. May 2010 - December 2010.

Pursue internship and employment with organizations committed to providing experience, mentorship and professional development. September 2010 - Ongoing.

Channels

Pizza Fridayhttp://zacksandorkerr.blogspot.com

Twitterhtttp://twitter.com/ZackSandorKerr

Linked Inhttp://ca.linkedin.com/pub/zack-sandor-kerr/15/679/756

Google - Reader & Buzzhttp://www.google.com/profiles/zack.sandor

Facebook

Situation Analysis

Strong writing skillsAdept at building relationshipsCritical thinkingCommitted to generating conversationsRelishes making connections

My social media channels allow me to express and demonstrate these strengths and interests while showcasing aspects of my personality.

Situation Analysis

The job market is competitive and saturated with other PR graduates. In this context it can be difficult to stand out.

Establishing my brand will allow my strengths and personality to open doors. Building connections and leveraging networks will increase exposure.

Community, connectedness, creativity, collaboration. These will get me a job.

Strategy Tactic

Listen to what others are saying. Understand and learn.Follow deliberately. Twitter, Blogs, RSS feeds. Stay up-to-dateCultivate a personal culture of lifetime learning.

When understanding is achieved, contribute. Add value.Blog and tweet constructively. Leave room for personality

Pay attention to who’s listening and what content is repeated.

Utilize Google Analytics to track traffic.

Strategy Tactic

Align with various thought leaders. Meet, network.Seek value-added opportunities. Network. Connect. Help others and spread their message.

Engaging introductions and creative thank yous.

Pursue passions diligently. Like what I do.Share career goals, seeking mentorship.

Champion important causes.

Smile. Laugh. Have fun.

Zack Sandor - Kerr

community. connectedness. creativity. collaboration.