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This mom has like 1,293,028 ideas in her head, 99% of which are awesome and a lot of other moms could use.
This mom has a lot of shit on her plate and no time to move forward with these ideas*
*It’s true, the Kaufman Foundation sites moms as a unique population who face unparalleled challenges in entrepreneurship
In addition to all the great ideas this mom has, she also has the skills of a badass startup leader and entrepreneur…
Moms are…
Visionary InnovativeProblem-solverMulti-taskerPassionateTenaciousFlexible
They do not have time to dedicate to their passion
Moms need help and support to free those ideas in their heads and bring them to life.
Not just because it’s good for her, but it’s good for everyone. Moms are a HUGE market...
MONEY MADE AND SPENT
ROBUST & GROWING
82.5 million moms in the US
10 million business owners
400,000 new businesses this year
$1.5 trillion in revenue
$2.4 trillion spending power
85% of all consumer purchases
60% of all personal wealth
7% of VC go to their businesses
COMMUNITY-DRIVEN
73% use communities to make purchase decisions
84% rely on recommendations from trusted sources
3.2 million mom-blogs
63% read mom blogs 9 hours lost a day
Let’s talk about what makes moms and women such awesome leaders and innovators and why the more of them we can get to chase their ideas, the better we all are for it.
This is not meant for women-only. Let’s be clear. This is a bigger topic we all need to have.
Cool? Cool.
THANKS!
-Catherine Merritt
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