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Yanfeng Visteon
Electronics
Interiors
Our Familyof Businesses
Tim YerdonNovember 5th, 2013
The Future of Automotive Mobility
The Future of Automotive Mobility
Developments in Society, Technology and Automotive:
� New HVAC packaging
� Global platforms with regional differentiation
� Weight and mass reductions
� Alternative vehicle usage – ride and car sharing
� Prioritizing the User Experience (UX) -specifically for consumer electronics
� Personalization – “physical apps” and 3-D printing
e-Bee: A Vision of Mobility for 2020
Mega Trends
� New Ecology
� Silver Revolution
� Individualization
� Female Shift
Understanding the Consumer of 2020David and his family (U.S.)50 years oldMarried2 teenage kidsChicago suburbsWorks hard and plays hardTechnology at will
Eddie (EU)64 years old
Retired Sociology professorMarried
2 grandchildrenCarbon neutral house
Very selective consumption
Li (China)25 years old
SingleArt editor in Shanghai
Frequent drive fromdowntown to countryside
Spends a lot of time in her carLikes personalization
Laura (EU)30 years oldSingleLives downtownWeb designerDoesn’t own carSocially attractiveUp to date on latest trends
Get in and goSimplicity
Only what you needFrugality
Global scope, regional differentiation, personal identity Flexibility
Themes of the e-Bee
Interaction Scheme
Rear-view Display
HUD
‘Meta-HMI’
Multi-Layer Cluster
Controls on andaround steering wheel
Distributed passenger controls
Theme Sketch (Europe Variant)
Final Design (Europe Variant)
Final Design (Europe Variant)
Final Design (Europe Variant)
Scenario: Public/Open Car-Sharing
Regional Variants – Europe
Scenario: Private/Family Car-Sharing
Regional Variants – U.S.
Regional Variants – China
Scenario: Individual Ownership/Use
User Experience Video
e-Bee: Technologies
Climate
Interior
Electronics
How It’s Made Video
Developments in Society, Technology and Automotive:
� New HVAC packaging
� Global platforms with regional differentiation
� Weight and mass reductions
� Alternative vehicle usage – ride and car sharing
� Prioritizing the User Experience (UX) -specifically for consumer electronics
� Personalization – “physical apps” and 3-D printing
The Future of Automotive Mobility
www.visteon.com
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