The Importance of LinkedIn for Students

Social Media

Reputation Management&

Getting LinkedIn

Have You EverGoogled Yourself?

Your friends?Your classmates?

What would we findif we GOOGLED you?POSTIVE:

• Social Media Profiles• Clean/Fun Images• Work History• Fundraising Efforts• Community Events• Volunteerism• Sport Awards• Academic Awards

NEGATIVE:

• Damaging Images• Foul Language• Hate Speech• Bad Attitude• Gossip• Bullying• Arrest Record

Who’s looking?

• College Administrators (Master’s Programs)

• Internship Coordinators• Recruiters• Scouts• Your Future Boss• Your New Colleagues

Bad Idea!

Tweets Are Public…Don’t post anything

NEGATIVE about your

• Job• Family• School• Teachers

***Students have lost scholarships, jobs, and have been kicked out of school over a bad tweet!

Can You Delete a Tweet?

Yes…

Ever heard of Screen Capture?

[That’s what happened at the Citadel this fall; someone took a screen capture image off of

SnapChat!]

‘Think Before You Tweet’

Is the new‘Think Before You Speak’

It will be there…

The Damage is Done!

Now what?There is a SOLUTION!

Bury It!

With Positive Content!

+

FACT:85% of people do not search

beyond the first page of Google so if you get YOUR SERP (search engine result

page) under control, you are good!

HOW?Add new social media profiles; fill out

your bio with the right (positive) keywords and they will rank very quickly.

{another way is to get positive PR – get

stories written about you by others}

Social Media Profiles• LinkedIn• Pinterest• Instagram• Twitter• SlideShare• YouTube• FourSquare • Etc.

Why LinkedIn?• Professional Network• Online Resume• Online Address Book• Growing Platform• Referral Friendly• Job Application and Job Posting

capability• Recommendations

Are you ‘In’?

It’s NEVER too early or too late…

to prepare for the job market!

Be Remarkable!In life and online; Be

different so you’ll be remembered!

• Stand out from the crowd

• Be memorable• ‘Brand’yourself

Basics of LinkedIn• Create your Profile• Fill out your Bio (incl.

Image)• Add Projects• Connect• Get Recommendations• Post Relevant Stories• Publish

ProfileAdd:• Professional Image• Job Experience• Volunteer Experience• Organizations• Skills• Languages• Causes You Support• Recommendations• Apps

ConnectMake it a habit to connect with someone new

once a week. Connect with people you:

• Work(ed) with• Classmates• Volunteer with/for• In your Industry• Coaches• Alumni of College• Professors

PostWhen you read articles on the internet

while

• Researching a paper • Reading about your future job

market• Researching post-graduate plans• Etc.

Update

Update your profile once a month

LinkedIn Publisher

Write and Publish!

Join Groups

Once you are in a LinkedIn Group, you can connect with the individuals members of

the group!

And When It’s Time To Look For That Job or Internship…

•Connect with Recruiters•Local Business Owners

•Professional Network Groups

Apply for a job via LinkedIn!You probably know, or assumed, that every time you apply online through LinkedIn, the employer receives an email notifying them of your application.

But do you know exactly what that email says? What information the employer has immediately available to them? Or how they process that information to decide if you’ll get past the “scan” phase and actually read your application, qualifications, education, etc.?

“If you knew all that, would you change your LinkedIn profile to make an even better first impression?”

Of course you would…

Resource

Infographic: What Employers See When You Apply on LinkedIn

moreinmedia.com