Technology in Film

Technology in FilmKieran Shah

Criteria Pro Con

Quality • With digital, we’re able to produce films in blu-ray and the quality is only getting better with advancements in tech such as 4K.

• Quality may be to the detriment of keeping with tradition. Christopher Nolan brought the biggest directors to the premiere of his TDK and raised this issue.

Cost-cutting • To record onto digital is incredibly cheap. Where a film shot on traditional film would have cost $50,000, it would only cost $10,000 on digital.

• External sound equipment is unnecessary with digital now, making it cheaper to produce.

• Shooting digital detracts away from the traditional method of film, Directors like Christopher Nolan are campaigning against this change.

The impact of new technology on media industries

Criteria Pro Con

Piracy • Advancements make it possible to get media out for cheaper, such as the in the case of VoD service Netflix.

• Faster download speeds make torrenting more accessible.

Exhibition • There is more of a variety to view films with choices such as 3D.

• Art-house cinemas are taking a hit as they don’t have the funds to move with the times.

Marketing • It’s now cheaper to reach the same size audience. The distribution team can now use methods such as marketing online to easily reach a mass market.

• There is a lot of competition for new marketing such as the viral method so it requires being a lot more creative than previously.

The impact of new technology on media industries

The impact of new technology on media audiences Criteria Pro Con

Access • It isn’t now just the cinemas that can exhibit films. TV, VoD, online, and DVD/Blu-Ray are all ways films can be viewed now.

• It is difficult to choose between the amount of choice that is available.

Marketing • Audiences can have more refined advertisements through websites that have algorithms that can choose films you may like on other likes.

• We are inundated with advertisement, everywhere we access has something that is trying to sell itself.

Audience as producers • Places such as Kickstarter now put the audience in control of a films budget, like the sci-fi film Iron Sky.

• Traditional film companies are under pressure with this new way of funding available.