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We wanted to discover:
1. The level of HR’s use of, and expertise in, social media – and
its effectiveness
2. Which social media are most effective, and future plans to
use them compared with other media
3. How those social media can be used to the greatest effect
4. How social media are monitored and managed, the time to
do this and assignment of responsibility
5. How social media use can be extended beyond attraction,
into recruiting, on-boarding and engaging
Does your organisation allow Facebook access at work?
But only 21% of those companies allowing access did this on an unrestricted basis.
But as few as 6% of companies actively have a total ban on Facebook at work.
Restricting Social at work
Social media tools
Tw
itte
r
Linke
dIn
Face
book
Vid
eo (
Youtu
be, V
imeo e
tc.)
Blo
gs
Foru
ms
+
Pin
tere
st
Photo
Shari
ng S
ites
(Flic
kr, In
st...
Soci
al B
ookm
ark
ing
0%10%20%30%40%50%60%70%80%90%
100%
Increase Stay The Same Decrease No Plans to Utilise
Direct Hires
Not at all successful Not very successful Quite successful Very successful
8%
13%
54%
24%
13%
38%
31%
17%
11%
55%
34%
0%
LinkedIn Facebook Twitter
Engaging in online conversations
• Good content
• Interaction with quality hires
• The most important metric is quality followers
Indicator Rank
The quality of followers: qualified, the kind of people you may want to
recruit etc
1
Mentions, comments & posts etc 2
The volume of subscribers, likes & followers etc 3
Sentiment figures & metrics 4
Shares, re-links, pass-alongs, Diggs, G+1's etc 5
Organisations who manage “well”
“We try to respond to every comment made, particularly if it's negative.”
“We would always comment and not to do so would feel unprofessional”
“Any criticism of the organisation needs addressing and Social Media is a useful tool to address this.”
Monitoring and Managing
• Not just starting conversations but facilitating and seeking
existing ones.
Monitoring+
Managing=
Engaging
Organisations who manage well - time
0 Hours
1 to 2
3 to 5
6 to 1011 to 30
31 to 40
More than 40
0%
10%
20%
When do you think it is appropriate that an external agency could be used to help social media implementation?
“How much of a concern is it for you that candidate information available online could get in the way of a fair recruitment process if used injudiciously?”
“If a candidate is willing to share this information in a public way, they have to accept that it may come up as part of the search process. Don’t post information you’re not happy sharing with the world.”
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