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uGeneration
multigenerational
WORKFORCE
“Workers walk the same halls, but are separate generational societies.”
Randstad 2008 World of Work Survey
One out of four human resource professionals report witnessing intergenerational conflicts among workers.
Source: Society for Human Resource Management
When you were born determines the momentous events, social trends,
economic conditions, and cultural norms you experience as a young person.
12 years old
1950:‣Cold War heats up when United States convicts
communist spy Alger Hiss of perjury‣Truman orders development of hydrogen bomb‣United States enters Korean War‣FCC licenses first color television broadcasts‣“Great Appalachian Storm” ravages 22 northeastern
states, killing 323 people‣Peanuts debuts in seven newspapers
1963• George Wallace becomes governor of Alabama• Betty Friedan publishes The Feminine Mystique, launching
the Women’s Movement• The Beatles release their first album, Please Please Me• U.S. Postal Service introduces ZIP Codes• Coke unveils TaB, the first diet cola• Martin Luther King delivers “I Have a Dream” speech• President John F. Kennedy is assassinated
1972✓ President Nixon visits China for eight days✓ Nixon re-elected as the Watergate Scandal breaks✓ U.S. ground troops leave Vietnam✓ Atari kicks off video game craze with launch of Pong✓ Apollo 17 is last manned mission to the moon✓ Wallace is shot✓ The Boston Marathon allows women to officially compete
1987• Dow Jones closes above 2,000 for first time
• DJ drops 22.6 percent on “Black Monday” (remains largest one-day decline)
• Second “Unabomber” bomb explodes
• “Baby Jessica” rescued after falling into a well
• Prozac approved• Tower Commission blames
President Reagan for Iran-Contra affair
• World population reaches 5 billion
2001 • September 11 attacks• George W. Bush
becomes president• First self-contained
artificial human heart implanted
• U.S. Patriot Act becomes law
• Enron files bankruptcy• Timothy McVeigh is
executed for Oklahoma City bombing
MILESTONE THE 21ST CENTURY
marks the first time in history that members of four separate generations make up the U.S. workforce
F ATC
The age gap between the oldest and youngest workers in America is wider than ever—and likely to continue growing.
Four Generations at WorkSilent Generation 1925 - 1945
Baby Boomers 1946 - 1964
Generation X 1965 - 1980
Generation Y 1981 - 2000
SILENTTIME MAGAZINE 1951:
“GRAVE AND FATALISTIC”
Having grown up in the wake of World War II, many people in this generation refrained from voicing unpopular beliefs for fear of being considered subversive.
job security
Unlike their parents who might have dreamed of traveling the world or amassing corporate empires, the Silent Generation had simpler aspirations.
Midlife Crisis In the late 1970s,
companies responded to an economic
recession and high inflation by laying off
workers in droves.
How SG describes itself
Ethical
Competent
Strong work ethic
Respectful of coworkers
Accepting of responsibility
Eager to share knowledge
How others describe SG
Excessively conforming
Incompetent
Risk-adverse
Resistant to change
Intellectually diminished
Too old to get the job done
Difference of Opinion
Two-thirds of Generation Yers say they have little or no weekly interaction with members of the Silent Generation at work.
Source: Randstad, 2008 World of Work Survey
Whether because they are leading longer, healthier lives or lacking the financial resources necessary to stop working, many older workers
are putting off retirement.
In the ten-year period ending 2007, the number of workers age sixty-five and over increased by 101 percent. Perhaps more surprising is that
employment among people age seventy-five
and over jumped 172 percent during
the same period.
Source: Bureau of Labor Statistics
“Can they still be productive?”
Frequent Question
Research shows that there is no correlation between age and
how well employees perform their primary tasks.
Source: Ng, T. W. H., & Feldman, D. C. (2008). The relationship of age to ten dimensions of job performance. Journal of Applied Psychology, 93(2), 392-423.
Older workers are less likely to...
Engage in tardiness or absenteeism
Display workplace aggression
Use drugs or alcohol at work
Refrain from helping co-workers
Complain(Ng & Feldman, 2008)
In an American society that increasingly appreciates cultural diversity, the Silent Generation seems highly
intolerant.
Intentionally or not, members of this generation
continue to use demeaning and bigoted language, employ gender and racial double standards, and show deference to white males.
The largest generation,
BABY BOOMERS
make up 50 percent of the U.S. workforce.
80M I L L I O N
From crowded elementary schools to depleted retirement funds, the Baby Boomer generation’s size
has burdened institutional infrastructures for decades.
Unlike their “silent” parents, Baby Boomers were not afraid
to challenge cultural norms.
waged war at home against
Whereas the Silent Generation fought a war abroad to protect freedom, Baby Boomers
the people and policies that limited that freedom.
“Change Agents” Civil Rights bills passed U.S. involvement in Vietnam War ended Legislation enacted barring discrimination on the basis
of race, gender, religion, national origin, sexual preference, physical ability, and age
Movements to stop polluting the earth and to start conserving it instead
Employee-focused policies, procedures, and regulations prevalent in most business organizations today
These former crusaders went to work, putting in long hours and chasing salaries that would allow them to improve on their parents’ lot.
“workaholics”
In the twenty years following the
Boomers’ entrance in the workforce,
the annual amount of time
Americans spent at work increased
an average of one full month.
At a point in life when boomers are looking for
greater balance, work is becoming
exceedingly rigorous.
Employees face demands to work longer hours, learn new technology, absorb the duties
of laid-off coworkers, and meet increasingly unrealistic goals.
“The Sandwich Generation” Boomers who care for older
children as well as aging parents.
Boomers may have traded marching on Washington for walking for a cure, but they’re still looking for
ways to make a difference.
retentionMATTERS MORE THAN EVER
relevance matters
Generation Xers were born into a culture in which birth control and abortion became prevalent—and children were seen as avoidable or disposable.
Wanted
Gen Xersinherited their Boomer
parents’ social rubble (i.e., no-fault divorce, staggering
debt, anti-American sentiment abroad, etc.)
Attributes:skeptical; fiercely independent; technically competent; comfortable with diversity, change, and competition
Whereas Boomers questioned authority, Gen Xers disrespect it outright.
“Whatever!”Xers consider truth to be relevant–and cutting to
the chase a good approach to getting things done. Those philosophies might conflict with professional and ethical codes of conduct.
The most ignored children of any generation.
Whereas the Industrial Revolution drew fathers outside the home to work, Gen
Xers probably grew up in households in which both parents held jobs.
HOME ALONe
EXGENERATION
40 percent of Gen Xers grew up in broken homes
MEi t ’ s a l l a b o u t
56 percent of Gen Xers are married, and 49 percent have children at home. In other words, the “me generation” is entrenched in the American Dream.
Source: Randstad, 2008 World of Work Survey
WORK-LIFE BALANCE
Technology is both a blessing and a curse–employers expect Xers to work anywhere and anytime, because they can.
employmentat will
Gen Xers realize that there is no such thing as job security. So they seek career security instead.
The average Gen Xer changes jobs every eighteen months.
Source: Appelbaum, S. H., Serena, M., & Shapiro, B. T. (2004) Generation X and the boomers: Organizational myths and literary realities. Management Research News, 27(11/12), 1-28.
MILLENNIAL=Gen Y
the e word
85Percent of HR executives who feel that millennials have a stronger sense of entitlement than older workers do.
-CareerBuilder.com
Other words used to describe
Gen Yers
Sheltered
Spoiled
Impatient
Disrespectful
Blunt
Diverse
Thin-skinned
Wanted
Wired
Most watched over, ever
ySol e f∅r wh√
In 1968, 18 percent of American college freshman had achieved an A average in high school.
By 2004, that figure was 48 percent.
During that same period, SAT scores decreased.
SOURCE: Twenge, J. M. (2006). Generation me: Why today’s young Americans are more confident, assertive, entitled—and more miserable than ever before. New York: Free Press.
Grade>> INFLATION
independent spellers“ ”
Self-Esteem First.
Learning Second.
CHEATa PROPENSITY to
In a 2008 survey conducted by the Josephson Institute, 64 percent of high school students said they cheated on a test in the past year, and 38 percent said they cheated more than once.*
*However, 26 percent confessed to lying on the survey.
Bred for SuccessHighly educated; pressured to achieve
“Generation Y has been called the least stable generational group and the most willing to job-hop.”
Randstad, 2008 World of Work Survey, p. 27
“The money’s good. But won’t you just
downsize me, too?”
The Netter Paradox
Ron Alsop, The Trophy Kids Grow Up
“It may seem obvious that employees should show up on time, limit lunchtime to an hour, and turn off cellphones during meetings. But those basics aren’t necessarily apparent to many millennials.”
thx for the iview! i wud to work 4 u!! :)
of millennials describe their generational cohorts as having a strong work ethic
Source: Randstad
20percent
only
reality:“The transfer of knowledge between retiring generations of veteran workers and newer entrants to the workforce is unlikely.” Randstad
keep in mind…
One thing that hasn’t changed: Silent Generation
workers continue to value long-term job security
Boomers Crave Relevance
Baby Boomers rightfully consider themselves highly knowledgeable about how their workplaces function; although they’re willing to share that knowledge, their younger co-workers (and bosses!) seem uninterested in listening or learning.
Some Gen Xers are experiencing their third economic recession since launching their careers.
They are likely to feel “stuck” in their jobs—and be hesitant to ask for anything more. Leaders could
easily misread a Gen Xer’s silence as job satisfaction.
Recession Weary
Gen Yers want straight talk (no jargon!), ongoing feedback, encouragement, and recognition.
Give it to ‘em straight
generations allWhen selecting employers, job candidates from
are focusing less on the financial rewards and more on the values rewards.
12 years oldin 2010?
IMAGINE:
uGeneration
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