Online Freelancing masterclass

Online freelancing

Build your online career

@maurizio_lacava

Traditional way of working

0

Being a student ...

NAME SURNAME

My first job

SociétéGénérale

Happiness

Happiness

Sad reality

Concrete professional alternative

1

What is online freelancing?

HBR

1998

“The Dawn of E-Lance economy”

T. Malone, R. Laubacher - MIT

https://hbr.org/1998/09/the-dawn-of-the-e-lance-economy

V

SSkill Location

work is no longer a place

≠ Outsourcing

What you like, When you like, Where you likechoose your salary, choose your boss

Industry Escape 9-5 Online FreelancingStudent

STUDENTPolitecnico di Milano

PRODUCT MARKETING MANAGERFerrero International

COMMUNITY MANAGERElance – oDesk

UBUD, BALI, INDONESIA

Upworkprofile

Remoteworker

PresentationSkill

EnglishSpeaker

Freelancingattitude

PRESENTATION GRAPHIC DESIGNERJob opening

2

I'm not in an office so... Where Am I?

Wherever you like

Coworking Space

http://www.coworkingvisamap.com/

Wherever you like

Coworking Space

Wherever you like

Coworking Space

COWORKING SPACE

WORKATION

WORK FROM CURACAO

http://www.workfromcuracao.com/

3

Is online freelancing big?

McKinsey Global Institute

Basic points (1/100)

https://blog-static.odesk.com/blog/uploads/sites/4/2015/10/01190406/Freelancing-in-America_Infographic_Upwork.png

https://blog-static.odesk.com/blog/uploads/sites/4/2015/10/01190406/Freelancing-in-America_Infographic_Upwork.png

https://blog-static.odesk.com/blog/uploads/sites/4/2015/10/01190406/Freelancing-in-America_Infographic_Upwork.png

https://blog-static.odesk.com/blog/uploads/sites/4/2015/10/01190406/Freelancing-in-America_Infographic_Upwork.png

2009 2013

https://www.google.it/trends/explore#q=online%20freelancing%2C%20digital%20nomads&cmpt=q&tz=Etc%2FGMT-2

$0B

$5B

$15B

$20B

$45B

20202012

$47B – CAGR 60%

$23B – CAGR 50%

$16B – CAGR 40%2013 – $1.6B

Online staffing forecastsource: upwork.com

MarketplacesOnline freelancing is reshaping the world

MarketplacesOnline freelancing is reshaping the world

MarketplacesOnline freelancing is reshaping the world

MarketplacesOnline freelancing is reshaping the world

MarketplacesOnline freelancing is reshaping the world

MarketplacesOnline freelancing is reshaping the world

MarketplacesOnline freelancing is reshaping the world

MarketplacesOnline freelancing is reshaping the world

MarketplacesOnline freelancing is reshaping the world

MarketplacesOnline freelancing is reshaping the world

BREAK

10 mins

"Let's take a break"

4

Why Upwork.com?

1999 2013 2015

4M+Businesses seeking

2,500 + skills

1B+Worth of workdone in 2015

Earth-sized online work marketplace

10M+Freelancers from

180+ countries

Software

Development

Customer Service Data Entry Writing & Blogging Accounting Mobile App

Development

SEO/SEMVirtual Assistance TranslationGraphic Design LegalWeb Development

If you can do it on a pc...... you can di it on Upwork

Accountant

Engineer

Project manager

Marketing strategy expert

Sales/Lead generator

Admin assistant

Mobile developer

Online marketer

Writer/Blogger

Graphic designer

Web programmer

Top professions

Upwork Freelancers 26-35 years old with 4 year degree

0min

32min

Elance-oDeskfreelancers

Other workers

NO COMMUTING

Less than half

37%

Half

20%

Most

25%

All

18%

63%

+50% of the income made online63% of the freelancers

All

Upwork Clients From big corporations to small businesses

Top hiring countries

1. United States2. Australia3. UK4. Canada5. United Arab Emirates6. Germany7. France8. Netherlands9. Israel10. Singapore

Do you speak

English?

5

How does it work?

Write a crisp,

focused profile

*

*

Find the right

jobs for you

Make a killer application

Getting paid

6

Fixed price Hourly rate

Hourly projects on Upwork

Work in Progress In Review Pending Available

$0.00 $0.00 $0.00 $0.00

HO

UR

LYFI

XE

D

Fixed-price milestones assigned to freelancers

It is submitted when ready

Hours logged for the current work week.

Automatically sent to the client for review Sunday night UTC

Fixed-price milestones submitted for review

Clients have 14 days to accept or ask for changes on

Hours logged last week that are now under review by the client (from Monday-Friday)

Clients have 5 days to review your work diary

Monday - Friday

6-day security period from the time payment is made to funds availability

From the time the client review ends on Friday to when the funds are released on Wednesday

Friday - Wednesday

GET PAID

GET PAID

HO

UR

LYFI

XE

D

WORK IN PROGRESS

Milestone funded Reviewrequest

IN REVIEW

14 DAYS

PENDING

6 DAYSPAY DAY

WEEK 1 WEEK 2 WEEK 3

M T W T F S S

WORK IN PROGRESS CLIENT REVIEW

M T W T F S S

PENDING

M T W

PAY DAY

Find the right job offer

1

Searching for a needle in a haystack AT THE BEGINNING

Choose the job category > subcategory

Choose job difficulty based on your experience

Choose job budget range

Choose to be paid hourly or on a fixed price

Choose to work for experienced customers

Choose between short/mid/long term projects

Choose how much you want to work per week

Choose the job category

Customer Service

• All Customer Service• Customer Service• Technical Support• Other - Customer

Service

Writing

• All Writing• Academic Writing &

Research• Article & Blog

Writing• Copywriting• Creative Writing• Editing &

Proofreading• Grant Writing• Resumes & Cover

Letters• Technical Writing• Web Content• Other - Writing

Accounting & Consulting

• All Accounting & Consulting• Accounting• Financial Planning• Human Resources• Management Consulting• Other - Accounting &

Consulting

Sales & Marketing

• All Sales & Marketing• Display Advertising• Email & Marketing Automation• Lead Generation• Market & Customer Research• Marketing Strategy• Public Relations• SEM - Search Engine Marketing• SEO - Search Engine Optimization• SMM - Social Media Marketing• Telemarketing & Telesales• Other - Sales & Marketing

Data Science & Analytics

• All Data Science & Analytics• A/B Testing• Data Visualization• Data Extraction / ETL• Data Mining & Management• Machine Learning• Quantitative Analysis• Other - Data Science & Analytics

Design & Creative

• All Design & Creative• Animation• Audio Production• Graphic Design• Illustration• Logo Design & Branding• Photography• Presentations• Video Production• Voice Talent• Other - Design & Creative

Engineering & Architecture Admin Support IT & Networking

Translations Legal

• All Translation• General Translation• Legal Translation• Medical Translation• Technical Translation

• All Admin Support• Data Entry• Personal / Virtual Assistant• Project Management• Transcription• Web Research• Other - Admin Support

• All Legal• Contract Law• Corporate Law• Criminal Law• Family Law• Intellectual Property

Law• Paralegal Services• Other - Legal

• All Engineering & Architecture• 3D Modeling & CAD• Architecture• Chemical Engineering• Civil & Structural Engineering• Contract Manufacturing• Electrical Engineering• Interior Design• Mechanical Engineering• Product Design• Other - Engineering & Architecture

• All IT & Networking• Database Administration• ERP / CRM Software• Information Security• Network & System Administration• Other - IT & Networking

Web, Mobile & Software development

• All Web, Mobile & Software Dev• Desktop Software Development• Ecommerce Development• Game Development• Mobile Development• Product Management• QA & Testing• Scripts & Utilities• Web Development• Web & Mobile Design• Other - Software Development

Study your competitors

After a while ...

job offer

job offer

job offer

job offer

job offer

YOU

Check offer details

Check offer description

Accept or decline

How to outrank your competitors

https://linkedin.com/pulse/how-outrank-your-upwork-competitors-less-than-10-days-la-cava?trk=prof-post

2

Top Ranker

Study your competitors

How to find competitors?

Competitors

BENEFIT

REASON TO BELIEVE

ADDED VALUE

check top rankers

Hire your competitors

Learn from your competitors

Write a killer application

3

Price + Upwork fee

WHAT TO WRITE??

Let's start with a story

The one shot man

The copy-paste man

Relevant experience

Relevant Q&A

Expected results

Honest rate

Benefit Reason to believe Q&A

Deliverables Timings Quality Style

Craft a Killer application

Benefit Reason to believe Q&A

Deliverables Timings Quality Style

Craft a Killer application

This is the new PCpro 2015, it has an iCore 7processor weights only 1 pound and is built inhigh quality titanium league"

This is the new PCpro 2015, it has the bestprocessor that tecnology has to offer, it’sspecially made for frequent travellers and it’sbuilt with a very resistant material that doesnot either scratch or break easily."

Benefit Reason to believe Q&A

Deliverables Timings Quality Style

Craft a Killer application

I can do this and that ...

Trust me I'm the best coder in the world.

Mark

"

I can do this and that ...

Trust me I'm the best coder in the world.

Mark Zuckerberg

"

Benefit Reason to believe Q&A

Deliverables Timings Quality Style

Craft a Killer application

Never assume anything

Relevant Q&A

Benefit Reason to believe Q&A

Deliverables Timings Quality Style

Craft a Killer application

What will you deliver?

Benefit Reason to believe Q&A

Deliverables Timings Quality Style

Craft a Killer application

Always deliver on time

Benefit Reason to believe Q&A

Deliverables Timings Quality Style

Craft a Killer application

Communicate the quality you'll deliver

Low High

Benefit Reason to believe Q&A

Deliverables Timings Quality Style

Craft a Killer application

RIGHT

LEFTNo typos

Be personal

Effective communication

4

Many review + Good rating

Effective communication

Communication barrier

How to communicate effectively?

Deliverables Timings Quality

Manage expectations

What When How

Work per milestone

Importance of status updateClient: Johnson & Johnson

Update

Next steps

Style

And one more thing ...

UNDERPROMISE

OVERDELIVER

Work on multiple projects

5

handle multiple projectsat the same time

Production capacityBe aware!

8 5 4hours days weeks

x x

160hours / month

Revenue potentialHourly rate jobs only

160 60hours USD

x

9,600hours / month

Project managementBe organized

day#1 day#2 day#3 day#4 day#5 day#n...

Project #1

Project #2

Project #n

...

Do NOT burnout!

Enjoy your life

Tips & tricks

6

Work on multiple timezone

Fixedrate

Hourlyrate

to exceed

Is it time to scale?

1

Trade off price vs workloadRecognize when to scale

Price Workload Price Workload

Overload

Price Workload

Max Price

Price Workload

Overload

Agency pros

2

Hireestablished team

Solvecomplex problems

Staffing Managers+

Team

Pay the agency

Top rated freelancers

3

Top Rated badge

Exclusive invitations

Personalized tips to

strengthen your profile

Premium customer

support (phone and chat)

PerksTop rated status

TOP RATED

No recent account holds

RequirementsTop rated status

90%Job success score

1,000$Earning last

12 month100% complete

profile with photo

Up to date availability

Days of work history

30

What does an agency look like?

4

Freelancer

This profile appears in search

Agency Agency Contractors

appear in search

Agency Contractors are invited to jobsThey submit proposals, and get hired

Client AgencyContractor

Agency

+ Reputation

Work history+

+ Reputation

Work history+Payments+

The Client Experience

5

Agency Contractors appear in searchNot Agencies

Agency Contractors

Agency’s name

Filter for agency contractors

Clients can filter for Agency Contractors

Agency profiles consolidate reputationrates and earnings for past projects

Staffing Managers vs Agency Contractors

Client

AgencyContractor

AgencyContractor

AgencyContractor

Staffing Manager

Project Management

Staffing contractors

Application on behalfof contractors

SM manage the work

Clients can contact the Staffing Managers

Managing Permissions

6

Agency Contractor● Exclusive (“Yes”): Work only for your

Agency, similar to Elance

● Non-exclusive: May also work independently or for other Agencies

Finance only• Manage payment methods• View financial reports• Make deposits/withdrawals

Administrator• Finance privileges • invite/remove team members• edit permissions• edit Agency info

None

Staffing Manager• Submit proposals with Agency

Contractor profiles• View company time-logs and

other reports

Work Diary● None: No access to time tracking / Work Diary

● View Self: log time on active contract, view your own Work Diary

● Full: log time on active contract, view Work Diaries and hours-only reports for all team members

Chat Access• No one: only see/chat with team members

with higher permissions who reached out first

• Team Members: see/chat with all team members

Remove members from Team● Remove other members or themselves

Keep reputation● If the Contractor goes to another Agency,

the reputation will remain on his/her profile but will not accrue to the new Agency’s profile

Administrators can change the hourly rate of team member

Stories from the field

7

Freelancerway.com

Maurizio La Cava

maurizio.lacava

maurizio@freelancerway.com

mauriziolacava.com