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COMCASTDIGITAL MARKETING STRATEGY
ERIKA SCHNEEBERGER
GOALS• Educate
• Differentiate
• Create Leads
APPROACH
TV ON YOUR OWN TIME
• Males and females
• Ages18-45
• Occupational
• Tech savvy
• Establishing households
TARGET MARKET
• Measurable marketing
CREATING LEADS
SOCIAL MEDIA
• #Xfinity
BUDGET STATISTICS
• 2013 - $311 million for internet marketing• 3% increase
BUDGET• $320 million Educate
Create Leads
Google Adwords
SUMMARY
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