MRSM Perlis - SPKG 2011 - Creative Industry Career Talk

Designed by: hasnul nadzrin shah / hnadzrin@gmail.com

Creative Content / Industri Kandungan

Kreatif..

Hasnul Nadzrin Shah Head, Industry Strategy and Policy

Multimedia Development Corporation Sdn.Bhd ( MDeC )

Designed by: hasnul nadzrin shah / hnadzrin@gmail.com

You’ve got to be hungry and smart..

DISNEY ASIA Indonesia, Brunei, India , Philippines, Singapore

RM 6.3 Million Box Office RM 4.2 Million in Merchandising

RM 996 000 in Licensing

3

4

On TV3 and soon to be present in Cartoon Network Asia. Started up by the original

team at Les Copaque.

5

Co-Production Between Silver Ant and Al-Jazeera Children’s

Channel.

RM 13.5 Million. Going into Merchandising

And Licensing.

7

Rhythm and Hues MALAYSIA did the special Effects Sequence for : EMMA Frost and

MYSTIQUE.

9 Angry Birds released by ROVIO in 2009

Downloaded 250 Million times over multiple

platforms

30 Million T-Shirts Sold

2 Million Plush Toys

In game ads in the Free version

contribute USD 1 Million in

Revenue

Designed by: hasnul nadzrin shah / hnadzrin@gmail.com

The Global Scenario

Sourced from PWC Global Entertainment and Media Outlook 2010-2014

GLOBAL MARKET STATISTICS 2011

RM 4.2 Trillion ( includes Advertising ( Traditional and Internet Filmed Entertainment, Video Games, Business Information Services, etc )

Advertising

RM 485 Billion ( Advertising Market – Online and Offline )

Filmed Entertainment

RM 274 Billion ( The Movies )

Video Games

RM 190 Billion ( Video Games on Multiple Platforms

CONTRIBUTION TO CREATIVE INDUSTRY GDP.

Definition of the Creative Industries varies from country to country. Therefore the contribution is different from a country to country basis. BUT THIS UNDERLIES the importance of the Creative Industries,

7.4%

6.4%

5.6%

2.5 %

1.27 %

Canada United Kingdom South Korea

Singapore CHINA

MALAYSIA – 1.27%

Sourced from Creative Economy Report UNCTAD 2008. Synovate MDeC Creative Baseline Study 2008

Designed by: hasnul nadzrin shah / hnadzrin@gmail.com

The Malaysian Scenario

RM 9.4

Billion

RM 16.1

Billion 2008

GDP : 1.27%

CAGR 11.4%

2013 (f) GDP : 1.65%

2008 45,301 people

2013 65,630 people

0

1000

2000

3000

4000

5000

6000

2006 2007 20082009

20102011

146.34 139.73

132 185.71 236.24 250.75

2,697.02 3,160.31 3,226.00

4,028.69

4,770.48 5,273.77

RM Million

Sourced from MDeC Creative Industry Baseline Study 2008. Scope is limited to TV, Film, Games, Digital Content, Animation, Advertising, Music and Radio . The GDP calculation is not a reflection of the revenues generated. )

Economics of the Creative Content Industry

Workers in the Industry

The MSC Malaysia Experience

Exports Revenue

MSC Malaysia’s Creative Multimedia Cluster Performance In 2010 Companies : 288 Revenues : RM 4.8 Billion Outlier Removed : RM 1.2 Billion ( Primarily Service Driven revenues.)

Exports : RM 255 Million Jobs: 7415

Average Salary : RM 4,798.55

Designed by: hasnul nadzrin shah / hnadzrin@gmail.com

Thank You Aardman Productions

13

15Malaysia.Com Experimental Content.

Expression of the MALAYSIAN experience through innovative

story-telling.