Monster Webinar: Four Steps to a Successful Employment Brand

Four Steps to a Successful Employment Brand

H it a Recruiting H ome Run

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About the Presenter:

Roberta Matuson is the author of the international bestseller, Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2011), a Washington Post Top-5 Business Book for Leaders, and the forthcoming book, Talent Magnetism (Nicholas Brealey, September 2013). Roberta is the President of Matuson Consulting, a firm that helps organizations achieve dramatic growth and market leadership through the maximization of talent.

In this webinar:

Covering your bases:

‣ Why employment brand is so important to your small business

‣ Evaluate it objectively

‣ Improve it without breaking the bank

‣ Maintain it going forward

"If you build it, he will come..."

What exactly is an employment brand?

Presents a picture of your company to:

‣ Prospective candidates

‣ Current and past employees

Forms a collective history of your company

Including people who were or may someday be your customers.

The difference between recruitment and employment brand

Recruiting is tactical

‣ Speaks to active job seekers

An employment brand speaks to both active and passive seekers

‣ Creates an emotional connection

‣ Addresses their “wants”

Be sure to incorporate your employment brand into collateral

‣ Offer letters

‣ Job descriptions

‣ Career page

Is employment branding important for small companies?

The answer is yes!

‣ Maximizes your recruitment costs

‣ Saves you valuable time and effort

‣ Enables you to level the playing field

‣ Broadcasts your job opportunities

‣ Conveys your company culture

More Time + More Money = Success

A GREAT employment brand drives engagement

Tell your company’s story in a compelling way

Draws the right candidates toward you

Creates an emotional connection with active and passive job seekers

Help you increase the number of accepted offers

Reinforces your marketing brand

Job seekers tend to be “me-centric”

What exactly does this company have to offer to me?

What does the leadership team look like?

What can I expect in terms of interesting work?

How will you invest in me?

‣ Looking for benefits that go beyond the norm

While salary counts - it’s not #1

Workforce Talent: Job Seeker Survey – a survey of 6,000 Monster job seekers conducted January – February 2013

What do candidates value in a company?

Reputation

Purpose

Opportunity

Culture

‣ Co-workers they can relate to

‣ Great work atmosphere

‣ Competitive pay

‣ Job stability

‣ Workplace flexibility

These four points define your employment brand

Don’t overlook the four laws of mutual attraction

Beauty is in the eye of the candidate

Beauty comes from within your company’s essence

Looks are paramount

Attraction must be mutual

Download the complete webinar, Four Steps to a Successful Employment Brand. Visit the Monster Resource Center: http://hiring.monster.com/hr/hr-best-practices/small-business/archived-webinars/monster-employment-brand-webinar.aspx