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Whatever your reason may be for moving on to greener career pastures, making any career switch is a huge step. But (when done right) can be one of the best things for you. Follow BrandYourself co-founder Patrick Ambron's leap into starting BrandYourself, lessons learned and how you can best position yourself for making your own career leap. *Originally presented at General Assembly 8/14
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Look Before you leap- Making the career switch -
Patrick Ambron | Co-founder & CEO |brandyourself.com
• My background
• making the leap to start brandyourself
• how you can make the leap too
how brandyourself came to be
this is pete.star student. top internship candidate.
BrandYourself co-founder.
Peter Kistler
when hiring managers googled “pete kistler” they didn’t find the star student…
they found pete kistler the criminal
same name, two very different people
pete had to fix his results immediately
this guy
Unfortunately, Pete wasn’t:
this guy
or
Names are Googled Every DayHR departments Required to
Google Candidates
we realized this is a big problem for a lot of people
we made it our mission to help everyone put their
best foot forward online
?we launched in 2010 at Syracuse university:No marketing Budget, no resources, no clue
it started with a lot of building
and rebuilding
and more rebuilding
50 full-time employees over 300,000 Customers
$5 Million in funding Inc’s 35 under 35
Where we are now
why make the career switch?
I’m not learning anything
i hate my job
I want to set my own hours
I want to be part of something bigger
I want to do what I love
i want to be my own boss
I work with “old” people
How to make the change & get out there
freelancework for a Startup
build something
Freelance
Decide on what you can offer
• writing
• Marketing
• Design
• Project management
• Finance
• programming
• Teaching/Tutoring
• Administrative
where to find freelance gigs
*don’t be afraid of offering free services to the right people
work for a startup
*yes, we’re hiring!
where to find startups
build something
*a much larger convo for another day
How to brand Yourself for the next step
Get on Social Media1
GET A domain NAME2YOURNAME.COM yourname.net yourname.org
Create a Personal Website3
*include your portfolio (show off your skills)
start a blog related to your skill4
*write about things related to your new career
5 USE YOUR REAL NAME
good: Not so good:
@johnsmith @bigj151
*so search engines can find THE content about you
A SOLID ONLINE PERSONAL BRAND WILL HELP POSITION YOU FOR
YOUR NEW CAREER
and help you make the leap
Thanks!
website: brandyourself.com
Email: support@brandyourself.com
Phone: 315-565-1799
need help branding yourself for the next step?
<a href="https://www.flickr.com/photos/22643961@N00/206770217/">Lumatic</a> via <a href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
<a href="https://www.flickr.com/photos/39276305@N08/4455129423/">Christophe Kiciak</a> via <a href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
Orange pencil
swing leap
Photo Credit: <a href="https://www.flickr.com/photos/99750387@N07/9427075940/">mahashaheen</a> via <a href="http://compfight.com">Compfight</a> <a href="https://www.flickr.com/help/general/#147">cc</a>
fish bowl leap
photo sources
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