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Thirty seconds to speak and to impress. Are you ready to take your chance if Bill Gates listens to your idea? Do you convert into success?This workshop tells you how to prepare your elevator pitch, a 30-second talk that gets your point across quickly. It is currently hyped for business acquisition, but the principles covered in this workshop will also help to get a new job, impress your boss and attracting your significant other.Workshop by Jens Oberender, CC for TLI 2012 D59 K4
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If you can't pitch your idea, no one's buying. The Elevator Pitch
Jens Oberender, CC | IPP Redefluss Bonn
| konzeptbotschafter.de
‚The Elevator Pitch‘ - Agenda
• I Identify your strengths
• II Understand your target
exercise part I
• III Get to the point
• Outlook exercise part II
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If you can't pitch your idea, no one's buying.
• Become clear (of your idea)
• Find a hook
• Speak simple and succinct
http://www.alumni.hbs.edu/careers/pitch/
http://helpineedapublisher.blogspot.com/2010/02/pitch-your-hook.html
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Intra-Personal
Employment
Application
Business
Proposal
Part I: Identify your strengths
• Overcome limits of perception - 360°
• What is your expectation of yourself?
• What makes you most effective?
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Intra-Personal
• What are you
able to donate to
the other
Application
• What felt easy to
you, but turned out
difficult for the
others
Business
Proposal
• The value of your
asset to the
stakeholder
Part II: Understand your target
• Identify its demand
• Detail how you contribute to the solution
• Deliver trust and passion
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Intra-Personal
• Any shortage?
• On what is your
target suffering of?
Application
• How does your
skill set fit the
offered position?
Business
Proposal
• What is of value
for your target
Practical Exercise I
(1. Phrase tag line and three sentences)
2. Listen your buddy‘s pitch
review first 120 seconds
3. Analyze your buddy I
– Is the demand fulfilled?
– What argument is most important? (more guides on the sheet)
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Tag line
Who
Why
What
Part III: Get to the point
• Eliminate mistargeted phrases
• Identify strongest argument
• Show passion
• Create trust
http://gust.com/angel-investing/startup-blogs/2011/10/11/great-startups-can-hook-an-investor-in-60-seconds/
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Intra-Personal
• Be authentic
Application
• What do you
want to hear to hire
yourself?
Business
Proposal
• Are you proud of
the proposal?
Practical Exercise II
1. Readjust your statements (on your own)
2. Listen to your buddy‘s pitch 1 min each
3. Analyze your buddy II
– Did she/he show passion / faith / trust ?
– What do you remember most?
– Would you commit for action?
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Outlook
• Understand your target.
• Be clear.
• Retarget arguments.
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Intra-Personal
• Show faith into
your mission.
Application
• Network to the
hidden job market,
where profiles are
created to match
Business
Proposal
• Improve
on any input
Recommended