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Presentation given by Mark Dober summarizing new research on key success factors for European Associations, on behalf of Ellwood & Atfield. The presentation was given at the 2011 AGM of the European Society of Association Executives (ESAE).
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Presentation to the AGM of the European Society of Association Executives (ESAE)
KEY SUCCESS FACTORS FOR EUROPEAN ASSOCIATIONS Brussels 2011
About us
2
The
E & A
Team
“Ellwood and Atfield is the only specialist executive search firm focused on communications and public affairs to have a dedicated office in Brussels”
About me
3
Mark Dober
Senior Director, Ellwood & Atfield
Managing Partner, Dober Partners
21 years working in EU Public Affairs and Communications
European Founder of APCO Worldwide
Advised over 20 European Associations from BUSINESSEUROPE to EFPIA
4
2011 Remuneration Report
The 4 Key Success Factors for European Associations
1. Demonstrable value for membership
2. Effective leadership
3. Proactive EU public affairs
4. Integrated communications
Key Success Factor 1 Demonstrable Value
Added value
7
Key Success Factor 2 Effective Leadership
Effective Leadership
10
7 Attributes of a Super DG
11
12
7 Attributes of a Super DG
13
7 Attributes of a Super DG
Key Success Factor 3: Proactive EU Public Affairs
15
Key Success Factor 4: Integrated communications
Integrated Communications
17
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