James Arthur Case Study

Genre: Pop,R&BLabel: Syco

Syco’s parent company is Sony Music, so Syco is a subsidiary label. Sony owns TV companies,

film companies, phone companies etc.

JAMES ARTHUR

Syco is vertically integrated and Sony

Music has joint ownership of it.

Syco record the music and Sony Music distribute it.

James is managed by Quest Management, along

with Simon Cowell, the owner of Syco.

James’ most recent album was his debut album called ‘James

Arthur’. He sold 63,996 copies in the first week of the release in November 2013. His debut single ‘Impossible’ has sold over

1.3 copies in the UK since it’s release in December 2012, and stayed at number 1 for

3 weeks.

Album Promotion:

• Facebook• Twitter• Interviews• Music videos/singles out before

the album itself came out

He regularly uses Twitter to promote his new singles, and his album. He also uploads acoustic versions of songs on here and promotes single ‘packages’.

James Arthur’s music is available to download legally on iTunes, but also illegally on other websites that come up on Google.

You can also stream James’ music on Spotify, Last.fm and he has a playlist on Vevo.