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@AdamtheIAapolansky@redearthia.com
@AdamtheIAapolansky@redearthia.com
DAMNIT!
@AdamtheIAapolansky@redearthia.com
How can I do my best work?myself to
position
@AdamtheIAapolansky@redearthia.com
Creating Impact Without Permission
@AdamtheIAapolansky@redearthia.com
What are you known for?
@AdamtheIAapolansky@redearthia.com
Are you a trusted advisor?
@AdamtheIAapolansky@redearthia.com
“Trust forms the foundation for everything you do in business & everything you do in your personal life.”
- Jeffrey Gitomer
@AdamtheIAapolansky@redearthia.com
TRUST AUDITHow trusted are you?
@AdamtheIAapolansky@redearthia.com
TRUST AUDITBegin with yourself
@AdamtheIAapolansky@redearthia.com
Trustworthy peopleTell the truthDo what they say they’ll doCommunicate in a timely way
Bring unexpected valueAre on timeAre friendlyAre sincereAre genuinely gracious
Are consistentTrust others
@AdamtheIAapolansky@redearthia.com
People trust you with what they value?
@AdamtheIAapolansky@redearthia.com
Personal Value = Pain Avoidance
@AdamtheIAapolansky@redearthia.com
THE BUSINESSHow is success measured?
How are they on the hook?
@AdamtheIAapolansky@redearthia.com
THE DESIGNERSWhat’s their influence level?
Shut-up & Color?
@AdamtheIAapolansky@redearthia.com
THE DEVELOPERSWhat are their constraints?
Time before requirements?
@AdamtheIAapolansky@redearthia.com
THE USERSWhat do they want?
vs. what you want them to want
@AdamtheIAapolansky@redearthia.com
Why don’t you feel trusted?
@AdamtheIAapolansky@redearthia.com
Development
Business
UX
@AdamtheIAapolansky@redearthia.com
Choose Two?You get one.
@AdamtheIAapolansky@redearthia.com
Flexibility Matrix
least Most
X
XX
We must launch by…
The budget must stay under…
The app must include…
@AdamtheIAapolansky@redearthia.com
What is of value to your sponsors?
@AdamtheIAapolansky@redearthia.com
What can you do NOW?
@AdamtheIAapolansky@redearthia.com
SIMPLEPRACTICALACTIONABLEQUICK
@AdamtheIAapolansky@redearthia.com
Stick to your expertise
@AdamtheIAapolansky@redearthia.com
Heuristic Analysis
@AdamtheIAapolansky@redearthia.com
Guerilla User Research
@AdamtheIAapolansky@redearthia.com
Remote Usability Testing
@AdamtheIAapolansky@redearthia.com
Competitive Audit
@AdamtheIAapolansky@redearthia.com
Prototype Something
@AdamtheIAapolansky@redearthia.com
Choose carefully & combine
@AdamtheIAapolansky@redearthia.com
So…
@AdamtheIAapolansky@redearthia.com
Value is subjective and often a reaction to pain
Build Trust: This doesn’t happen over-night
Trusted Advisors make pain go away
Acknowledge bias and it’s affect on scope
Operate from your position of strength
@AdamtheIAapolansky@redearthia.com
YOU HAVE THE TOOLS!DON’T WAIT TO BE ASKED!
@AdamtheIAapolansky@redearthia.com
THANK YOU
apolansky@redearthia.com@AdamtheIA
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