How to Communicate Your Employer Brand Authentically Through Social Media - TMA Conference 2015
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- 1. Communicate Your Employer Brand Authentically Through Social
Media
- 2. Nando Rodriguez Horizon Media Head of Employer Branding
& Candidate Experience nrodriguez@horizonmedia.com
@NandoRecruit
- 3. 1. who are you?
- 4. 80% of active & passive job seekers say they will not
follow a company on social media if posts are irrelevant,
uninviting, or solely self-serving.
- 5. Job seekers are looking for specific content tailored as
they research the possibility of working at companies. (Videos,
Blogs, Tweets, Facebook Updates, Instagram Posts, etc.)
- 6. 2. where should you be?
- 7. Create engagement & excitement as opposed to frustrating
them.
- 8. 3. building super brand ambassadors
- 9. Create the tool kit for brand ambassadors to easily share
our career-focused content on their social media platforms in order
to engage and attract talent, ultimately amplifying our employer
brand.
- 10. In the 6 months, ONLY 3 PEOPLE posted that that they got
hired at Horizon
- 11. Create SUPER FAN EMPLOYEES to like, comment & share the
content that resonates with them to the outside world.
- 12. SOURCE: BLUEBERRY DOES THE POST TOUCH ON: People/Culture
Whats it like to work inside our company? Equality, Respect,
Cohesiveness Employer Reputation Products, Ethical, Prestige,
Innovation Remuneration & Advancement Career Prospects,
Advancements, Benefits & Perks, Work Programs, Referral
Campaigns Job Characteristics What do I do, Variety, Challenge Misc
Happy Friday, #WednesdayWisedom 5 relevant post types across all
platforms:
- 13. social content types TEXT Articles, editorials, and think
pieces written and curated by Horizon Medias Recruiting Team.
Career Site, LinkedIn, Outside Blogs ,Snapchat IMAGES Vibrant,
insightful imagery inviting candidates to learn about Horizon as a
workplace. Instagram, Twitter, Facebook, Snapchat VIDEO Company
Info, Employee spotlights, Interview tips and more. Leadership
Series, Same Page Youtube, Instagram, Twitter, Facebook, LinkedIn,
Snapchat MISC Spontaneous reasons to post, share, and engage
Instagram, Twitter, Snapchat
- 14. Info graphic
- 15. employee inspiration series
- 16. national weird holidays
- 17. holidays
- 18. fun
- 19. snapchat
- 20. internal events prime for brand ambassador sharing &
growth
- 21. internal events prime for brand ambassador sharing &
growth
- 22. internal events prime for brand ambassador sharing &
growth
- 23. employee referral campaigns
- 24. employee spotlight
- 25. Measurement/Roi
- 26. 1. followers 2. engagement (tweets, likes, comments, snaps
views, etc) 3. brand awareness 4. employee referrals 5. employee
engagement 6. hires
- 27. thank you