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A talk given to the Young Professionals in Foreign Policy (London) on 9 October as part of their series 'Tools of the Trade'. Thanks to Louis Hughes for the presentation
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How to use social media to boost your career
SOCIAL media
My Social Media evolution
My Social Media evolution
March 2008
Eisenhower blog. Joined
2008 2009 2010 2011
June 2008
Came to UK, started blogging as
euonym
2009
Started tweeting as
@EULondonrep
2009
Created Euromyths blog, Rep
Facebook page
2010
Separated @EULondonrep
from @euonymblog
2011
changed role of @EULondonrep to be managed by several
contributors
Why use social
media?
Why?
Fish where the fish are
Half mobiles are smart phones
There are more Twitter users in UK than people
that buy newspapers
Get direct to your audience
Find your communities
How has Social media benefited my career?
Main tools we use
Information
intelligence/listening
more relaxed
Focus on content
Community
interaction
In-depth
Languages, jobs, lifestyle
Not only… but also…
My top tips when using social media
Have the right message for your audience
Be ready to interact
Digital=global
Be ready for the future
Change is coming, Adapt or resistBe authentic
Know the effect you want to achieve
Thank you for your time
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