Five things I wish I knew on personal branding and marketing for career

WHAT I WISH THEYTOLD ME ABOUT FINDING A JOB

@FARAH_SIDEK

LESSONS IN PERSONAL BRANDING AND MARKETING

AND I SPECIALISE INDIGITAL MARKETING AND PUBLIC RELATIONS

www.farahsidek.com

@farah_sidek

FARAH SIDEK

@farah_sidek#GRADSTEA13

1980sI WAS BORN IN SINGAPORE

@farah_sidek

GRADUATED DEGREE IN SOCIAL SCIENCE (HONS)

MAJORING IN COMMS AND NEW MEDIA

@farah_sidek

MAJORING IN PROFESSIONAL COMMUNICATIONS

AND PUBLIC RELATIONS

GRADUATED WITH MASTERS IN COMMUNICATIONS

time to pay off my school loans!@farah_sidek

FOUND OUT ABOUT “WORLD’S COOLEST INTERN”

THROUGH TWITTER

PRIZE: $30,000 FOR A SIX-MONTH INTERNSHIP;TRAINING WITH TOP AGENCIES IN SINGAPORE2010 @farah_sidek

not first but....

@farah_sidek

FIRST RUNNER-UP!

experience withRENOWNED FIRMS, GREAT CLIENTS!

@farah_sidek

1. IF YOU HAVE not updated your resume in 2013

ARE YOU a branding superstar?

4. IF YOUR CURRENT RESUME IS MORE THAN TWO PAGES

6. IF YOU don’t have a linkedin profile

2. IF YOU HAVE never had a job interview3. IF YOU have not done an internship ever

5. if you don’t have a facebook account

7. IF YOU have never tweeted in your life8. IF YOU don’t have a google+ page

9. IF YOU have never introduced yourself to a stranger 10. if you have never proactively networked

@farah_sidek

DO YOU WANT TO GET A JOB YOU’RE GOOD

AT? A JOB YOU LOVE? AND GET PAID WELL?

SO WHY BRAND YOURSELF?

@farah_sidek

what you love

what you’regood at

‘x’ marks the sweET spot

passionate but poor

0.001% chance

rich but ‘meh’

WHAT PAys (WELL enough)

@farah_sidek

BRANDING? WHAT ABOUT IT?

@farah_sidek

‘stylish, innovative’

‘HAPPINESS’ ‘EXTREMEadrenaline’

@farah_sidek

INTERACTIONS

+ FEELINGS

= BRANDS

@farah_sidek

“BUT THOSE ARE CONSUMER BRANDS,

NOT PEOPLE”

SO YOU ASK....

@farah_sidek

WE ARE ALL BRANDS

IF WE AREN’T DOING IT, OTHERS ARE DOING IT ON US

IN REALITY.....

@farah_sidek

YOUR BRAND IS YOUR BEST ASSET

INCREASE NETWORK AND ENGAGEMENT

STAND OUT IN A COMPETITIVE WORLD

CAN GET YOU JOBS (AND $$$)

RESUME@farah_sidek

5 THINGS I WISH THEY TOLD ME ABOUT FINDING A JOB

& BRANDING!

@farah_sidek

#1: “SO YOUR CV IS 4 PAGES LONG?”

@farah_sidek

keep it less than two pages

BE RELEVANT and succinct (especially

in cover letter)

answer the job description

INCLUDE STATS AND FIGURES

@farah_sidek

nope!

@farah_sidek

http://googlepleasehire.me/

these are mind-blowing examples

#2: “SO WHY SHOULD I HIRE YOU?”

@farah_sidek

WANTED! SOMEONE:

2. Hard worker & learns fast

3. Work well in teams

1. talented

4. Positive attitude

WHAT GOES ON IN THEIR HEADS?

5. X-factor (personality)@farah_sidek

august 2012@farah_sidek

TOUGH QUESTIONS

tell me about yourself

why do you want this job/career in this

industry?

EXPLAIN TO ME...(RELATED TO JOB

KNOWLEDGE)

scenarios: tell me about a time...

(E.G: YOU LED A TEAM)

@farah_sidek

YOU CAN ASK THEM QUESTIONS

how do you see this role supporting

your job?

what would you look for most in a candidate

for this role?

What excites you most about your job, and

what do you like most about this company?

@farah_sidek

don’t ask: salary, hours, promotion

#3: BE FOUNDONLINE

@farah_sidek

HOW DO THEY HIRE?

‘LOBANG’: REFERRALS,NETWORKS

CLASSIFIEDS

web/SOCIAL MEDIA

recruitmentagencies

sources of finding a job

@farah_sidek

publish your views in 140 chars

networking with strangers

great for newsand #trendsTWITTER

@farah_sidek

branding yourself and your work

networking with peers/industry

job opportunitiesLINKEDIN@farah_sidek

like facebook, but more open

GOOD FOR GOOGLE SEARCH

more casual and funGOOGLE+

@farah_sidek

BONUS:WEBSITE

platform to archive all your opinions

great for search

looks very professional

@farah_sidek

#4: GO OUT AND BE AWESOME!

@farah_sidek

BEING AWESOME BEYOND WORK

ATTEND FREE TALKS (like this one!)

MEET more PEOPLE IN YOUR INDUSTRY

VOLUNTEEROR START SOMETHING

PICK UP A HOBBY OR A sport or an interest

@farah_sidek

LINKEDIN GROUPS

FACEBOOK OR EVENTBRITETHE LIST SG

@farah_sidek

i blog about the things i learn

@farah_sidek

#5: YOUR NETWORK IS YOUR NET WORTH

@farah_sidek

BE WHO YOU ARE (be sincere)

FIND A MENTOR(or be one

eventually!)

YOU ARE THE COMPANY YOU KEEP

@farah_sidek

#foodforramadan

@farah_sidek

a project i helped run in 2012-13

5 THINGS I WISH THEY TOLD ME ABOUT FINDING A JOB

& BRANDING!

know

@farah_sidek

1. resume writing

2. the interview

3. online branding

4. being awesome

5. building networks

@farah_sidek

1. TODAY: GO FIND A MENTOR OR SPEAK TO SOMEONE IN THE INDUSTRY; GET THEIR CONTACT

I WILL GO AND DO THESE:

2. THIS WEEKEND: UPDATE YOUR RESUME (<2 PAGES)

3. THIS WEEK: SET UP YOUR LINKEDIN OR GOOGLE+ ACCOUNT

4. THIS MONTH: ATTEND A TALK RELATED TO YOUR INDUSTRY AND MEET NEW PEOPLE

(YOU SIGN HERE)@farah_sidek

You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You're on your own. And you know what you know. And YOU are the one who'll decide where to go...

“ “ - dr seuss

@farah_sidek

“DO, OR DO NOT.THERE IS NO TRY.”

@farah_sidek

IF YOU’RE INTERESTED IN WORKING TOGETHER OR TO JUST SAY HI, CONTACT ME AT:

@farah_sidek

nurfarhana.sidek@gmail.com

www.farahsidek.com

@farah_sidek