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Provides guide on why to use social media for job and career management and provides a 4 step framework - Create, Connect, Curate, Control - on how to leverage social media for job hunting and career management. Presentation focuses on college interns and students transitioning to workforce, but can apply to anyone in workforce wanting to know how to use social media more effectively in their career.
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Digital Rites of Passage:Digital Rites of Passage:Digital Rites of Passage:Digital Rites of Passage:Managing Your Social Media Digital Identity from College to the Workforce
Chris GormleyCEO, Social Media Information
University of PittsburghApril 2, 2013
© 2013 Social Media Information LLC – All Rights Reserved
Interactions among people in which they create, share, and exchange information and ideas in virtual communities
and networks.
Social Social Social Social NetworksNetworksNetworksNetworks
WikisWikisWikisWikis PhotoPhotoPhotoPhoto SharingSharingSharingSharing VirtualVirtualVirtualVirtual Game Game Game Game Worlds Worlds Worlds Worlds
BlogsBlogsBlogsBlogs PodcastsPodcastsPodcastsPodcasts Video SharingVideo SharingVideo SharingVideo Sharing Virtual Social Virtual Social Virtual Social Virtual Social WorldsWorldsWorldsWorlds
Micro BlogsMicro BlogsMicro BlogsMicro Blogs Social Social Social Social BookmarkingBookmarkingBookmarkingBookmarking
Ratings SitesRatings SitesRatings SitesRatings Sites P2P File P2P File P2P File P2P File SharingSharingSharingSharing
© 2013 Social Media Information LLC – All Rights Reserved
This is You…This is You…This is You…This is You…
©Warner Bros. and Village Roadshow Pictures
““““Social media Social media Social media Social media is a dominant is a dominant is a dominant is a dominant form of communication form of communication form of communication form of communication today, you can certainly learn today, you can certainly learn today, you can certainly learn today, you can certainly learn a lot about a person by a lot about a person by a lot about a person by a lot about a person by viewing their viewing their viewing their viewing their public, online public, online public, online public, online personaspersonaspersonaspersonas””””
---- Rosemary Rosemary Rosemary Rosemary HaefnerHaefnerHaefnerHaefner,,,,VP HR at CareerBuilderVP HR at CareerBuilderVP HR at CareerBuilderVP HR at CareerBuilder
© 2013 Social Media Information LLC – All Rights Reserved
Cost of Hiring a Manager Level
Employee is 150% of Salary
Source: Institute for Research on Labor & Employment© 2013 Social Media Information LLC – All Rights Reserved
When asked why they use social networks to conduct background
research, hiring managers stated the following…
Whether the Whether the Whether the Whether the Candidate Presents Candidate Presents Candidate Presents Candidate Presents himself/herself himself/herself himself/herself himself/herself professionallyprofessionallyprofessionallyprofessionally
Whether the Whether the Whether the Whether the Candidate Presents Candidate Presents Candidate Presents Candidate Presents himself/herself himself/herself himself/herself himself/herself professionallyprofessionallyprofessionallyprofessionally
Whether the Whether the Whether the Whether the Candidate Is a Good Candidate Is a Good Candidate Is a Good Candidate Is a Good Fit for Company Fit for Company Fit for Company Fit for Company
CultureCultureCultureCulture
Whether the Whether the Whether the Whether the Candidate Is a Good Candidate Is a Good Candidate Is a Good Candidate Is a Good Fit for Company Fit for Company Fit for Company Fit for Company
CultureCultureCultureCulture
Learn More about Learn More about Learn More about Learn More about the Candidate’s the Candidate’s the Candidate’s the Candidate’s QualificationsQualificationsQualificationsQualifications
Learn More about Learn More about Learn More about Learn More about the Candidate’s the Candidate’s the Candidate’s the Candidate’s QualificationsQualificationsQualificationsQualifications
Whether the Whether the Whether the Whether the Candidate is Well Candidate is Well Candidate is Well Candidate is Well
RoundedRoundedRoundedRounded
Whether the Whether the Whether the Whether the Candidate is Well Candidate is Well Candidate is Well Candidate is Well
RoundedRoundedRoundedRounded
Uncover Reasons Uncover Reasons Uncover Reasons Uncover Reasons Not to Hire Not to Hire Not to Hire Not to Hire CandidateCandidateCandidateCandidate
Uncover Reasons Uncover Reasons Uncover Reasons Uncover Reasons Not to Hire Not to Hire Not to Hire Not to Hire CandidateCandidateCandidateCandidate
65%
51%
45%
35%
12%
To Dig Deeper To Dig Deeper To Dig Deeper To Dig Deeper Than a Traditional Than a Traditional Than a Traditional Than a Traditional
InterviewInterviewInterviewInterview
Source: CareerBuilder Survey of 2,303 hiring managers and
human resource between February 9 and March 2, 2012© 2013 Social Media Information LLC – All Rights Reserved
17%
16%
63%
65%
OthersOthersOthersOthers
TwitterTwitterTwitterTwitter
LinkedInLinkedInLinkedInLinkedIn
FaceBookFaceBookFaceBookFaceBook
Which Social Media Sites are Employers Frequenting Most?
37% of Employers Use Social Media to Research Candidates
Source: CareerBuilder Survey of 2,303 hiring
managers and human resource between February 9
and March 2, 2012© 2013 Social Media Information LLC – All Rights Reserved
IT
Healthcare
Don’t Use, But Plan To
52%
28%
11%
Which industries use social media most when hiring?
© 2013 Social Media Information LLC – All Rights ReservedSource: CareerBuilder Survey of 2,303 hiring managers and
human resource between February 9 and March 2, 2012
4C4C4C4C
CreateCreateCreateCreate
ConnectConnectConnectConnectCurateCurateCurateCurate
ControlControlControlControl
© 2013 Social Media Information LLC – All Rights Reserved
4C4C4C4C
CreateCreateCreateCreate
ConnectConnectConnectConnectCurateCurateCurateCurate
ControlControlControlControl
© 2013 Social Media Information LLC – All Rights Reserved
General
Targeted
Your Own Website
Example: About.me Blog/Podcast
YOU ARE THE PRODUCT…
…create your brand
USE: USE: USE: USE: Projects Projects Projects Projects ---- Video Video Video Video ––––Words Words Words Words –––– Images Images Images Images –––– Q&AQ&AQ&AQ&A
Go Where Hiring Go Where Hiring Go Where Hiring Go Where Hiring Managers Spend Time!Managers Spend Time!Managers Spend Time!Managers Spend Time!
© 2013 Social Media Information LLC – All Rights Reserved
4C4C4C4C
CreateCreateCreateCreate
ConnectConnectConnectConnectCurateCurateCurateCurate
ControlControlControlControl
© 2013 Social Media Information LLC – All Rights Reserved
LinkedIn Groups
Follow! Like! Target Co’s
Computers Don’t Provide Jobs, People Do
More…
Importance of Keywords
Give More to Receive – 3x
Analytics / Understand People
• Recommend / Endorse• Meet-up Groups• Connect In Person before Online
© 2013 Social Media Information LLC – All Rights Reserved
4C4C4C4C
CreateCreateCreateCreate
ConnectConnectConnectConnectCurateCurateCurateCurate
ControlControlControlControl
© 2013 Social Media Information LLC – All Rights Reserved
Original ContentOriginal Content
Q&AQ&ARepost or Repost or Repost or Repost or ReReReRe----tweettweettweettweetRepost or Repost or Repost or Repost or ReReReRe----tweettweettweettweet
• Meetings of Interest• Job Leads• “How To” Guides• Infographics• Articles• Podcasts
LikeLikeLikeLikeLikeLikeLikeLike
More Time Less Time
1. Use Valuable Content
2. Add Your Unique Interpretation or Commentary
3. Appropriate for Target Audience
© 2013 Social Media Information LLC – All Rights Reserved
In-depth Knowledge
General Knowledge
Retailer of Knowledge for your Brand
4C4C4C4C
CreateCreateCreateCreate
ConnectConnectConnectConnectCurateCurateCurateCurate
ControlControlControlControl
© 2013 Social Media Information LLC – All Rights Reserved
34% of hiring managers said the following social media discoveries
led to candidate not getting hired.
Candidate Posted Candidate Posted Candidate Posted Candidate Posted Provocative / Provocative / Provocative / Provocative / Inappropriate Inappropriate Inappropriate Inappropriate
PhotosPhotosPhotosPhotos
Candidate Posted Candidate Posted Candidate Posted Candidate Posted Provocative / Provocative / Provocative / Provocative / Inappropriate Inappropriate Inappropriate Inappropriate
PhotosPhotosPhotosPhotos
There was Evidence There was Evidence There was Evidence There was Evidence of Candidate of Candidate of Candidate of Candidate
Drinking or Using Drinking or Using Drinking or Using Drinking or Using DrugsDrugsDrugsDrugs
There was Evidence There was Evidence There was Evidence There was Evidence of Candidate of Candidate of Candidate of Candidate
Drinking or Using Drinking or Using Drinking or Using Drinking or Using DrugsDrugsDrugsDrugs
Candidate Had Poor Candidate Had Poor Candidate Had Poor Candidate Had Poor Communication Communication Communication Communication
SkillsSkillsSkillsSkills
Candidate Had Poor Candidate Had Poor Candidate Had Poor Candidate Had Poor Communication Communication Communication Communication
SkillsSkillsSkillsSkills
Candidate badCandidate badCandidate badCandidate bad----mouthed previous mouthed previous mouthed previous mouthed previous
employeremployeremployeremployer
Candidate badCandidate badCandidate badCandidate bad----mouthed previous mouthed previous mouthed previous mouthed previous
employeremployeremployeremployer
Candidate made Candidate made Candidate made Candidate made Discriminatory Discriminatory Discriminatory Discriminatory
comments related to comments related to comments related to comments related to race,gender,religionrace,gender,religionrace,gender,religionrace,gender,religion
Candidate made Candidate made Candidate made Candidate made Discriminatory Discriminatory Discriminatory Discriminatory
comments related to comments related to comments related to comments related to race,gender,religionrace,gender,religionrace,gender,religionrace,gender,religion
48%
45%
35%
33%
28%
Candidate lied Candidate lied Candidate lied Candidate lied about his or her about his or her about his or her about his or her qualificationsqualificationsqualificationsqualifications
Candidate lied Candidate lied Candidate lied Candidate lied about his or her about his or her about his or her about his or her qualificationsqualificationsqualificationsqualifications
22%
Source: CareerBuilder Survey of 2,303 hiring managers and
human resource between February 9 and March 2, 2012© 2013 Social Media Information LLC – All Rights Reserved
Source: http://fireme.l3s.uni-hannover.de/fireme.php
Monitor Your Profile! Know Privacy Settings
Know Your Rights
Assume Any Information Could Become Public
Guard Access to You Stay Alert, But Don’t Live in Cabin
React Quickly to Issues• EEOC
• FCRA
• Digital Millennium Take Down
• Social Profiling at Corporate and
Personal Levels
• Watch Location Based Data
• Never Post Confidential Information
• FaceBook, LinkedIn Settings
• Once shared, different rules often
apply
• Use Alias for Experimentation
“Friends” and “Links” get privileged
Access – only grant to those you know.
Controllable vs. uncontrollable
situations on internet require different
responses.
www.social-fingerprint.com
© 2013 Social
Media
Information
LLC – All
Rights
Reserved
4C4C4C4C
CreateCreateCreateCreate
ConnectConnectConnectConnectCurateCurateCurateCurate
ControlControlControlControl
© 2013 Social Media Information LLC – All Rights Reserved
Thank You.Thank You.Thank You.Thank You.
Chris GormleyChris GormleyChris GormleyChris GormleyCEO, Social Media InformationCEO, Social Media InformationCEO, Social Media InformationCEO, Social Media Information
cgormley@smiaware.com
www.social-fingerprint.comwww.smiaware.com
© 2013 Social Media Information LLC – All Rights Reserved
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