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This is the presentation I gave at The National Careers Guidance Show on 9/3/2011. IT covers: • How careers advisers can use technology (particularly web resources) to enhance what they deliver to clients. • What they should expect from good web resources. • A demo of Push.co.uk as a case study of a web resource that supports careers advisers and their clients well. For more information please contact johnny@push.co.uk
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Careers advisers
are only humanHow superbrain technology can help guidance experts
Careers advisers are only human
The evolution of the careers professional
Careers advisers are only human
The evolution of the careers professional
Careers advisers are only human
Your challenge
• To know your client
• To know the opportunities
• To know the resources
Careers advisers are only human
What is NOT your challenge
• To know everything
• To do the work for them
• To make their decisions
Why not?
• It needs to be their decision
• You need to empower them
• You cannot know everything
How technology can help
Technology is…
• Searchable
• Instantly updatable
• Three-dimensional
• Encyclopaedic
• Non-judgemental
• Unbiased
• Instantly replicated
• Portable and accesible
But…
Technology is…
• Only as good as the humans who made it
• Not intelligent
• Not caring
• Passive
…not human
The cyberadviser
How can we get the best of both worlds?
What should cyber-IAG be?
Ideally IAG technology…
• Can be delivered by professionals…
• …or explored alone
• Has the advantages of technology…
• …without over-reaching
• Lets the client be their own guide
Being their own guide
• The quest starts wherever they do
• The journey provokes the next question
• Engaging – fun, even
www.push.co.uk
Unibox
Unibox
www.push.co.ukwww.realworldmagazine.com
www.johnnyrich.com
johnny@push.co.ukTwitter: @JohnnySRichLinkedIn: johnnyrich
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