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Building a vibrant social media community as an external marketing strategy Presentation given at the American Marketing Association Higher Education Symposium, November 2013
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Building a vibrant campus social media community as an external
marketing strategy
Josh Jensen & Andrew NathansonConnecticut College
1
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
Andrew NathansonSocial Media Strategist
@AndrewNathanson
Josh JensenDirector of Marketing
Communications
@JoshuaJensen
2
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollege3
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
2011
4
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
5
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
Governance
6
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
7
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
8
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
8
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
9
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
9
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
10
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
11
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
12
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
#ccfallweekend
13
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
14
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Talk it up
15
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Talk it up
16
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
#finallyacamel
17
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Training
18
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
19
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
External Audiences
20
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
External Audiences
21
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
The Result
22
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Next Steps
23
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
Next Steps
24
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
Questions?
Andrew NathansonSocial Media Strategist
@AndrewNathanson
Josh JensenDirector of Marketing
Communications
@JoshuaJensen
25
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
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