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This presentation was given at Clemson University as part of the MACTS Second Friday speaker series. Branding yourself is becoming increasingly important as students get ready to make their way into the next chapter of their careers.This presentation explains what it means to build a brand, showcases tools to use to market yourself and how you can brand yourself using your degree.
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BRANDING YOURSELF!PROFESSIONAL .PERSONAL .PROFITABLE .
“The good news – and it is largely good news— is everyone has a chance to STAND OUT. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to BE A BRAND worthy of remark.” ! ! ! ! !– Tom Peters, A Brand Called You !
PERSONAL BRANDING 2.0!
1 IN 5 EMPLOYERS USE SOCIAL MEDIA NETWORKING SITES TO R E S EARCH POTEN I T IA L EMPLOYEES
56% OF HR PROFESSIONALS SEARCH JOB CANIDATES VIA NETWORKING SITES
T W O -‐ T H I R D S O F ORGANIZATIONS SURVEYED S A Y T H A T T H E Y H A V E RECRUITED EMPLOYEES VIA SOCIAL MEDIA
9 2 % O F C O M P A N I E S R E C R U I T I N G N E W EMPLOYEES USE SOCIAL NEOWORKING TO RECRUIT
WHAT DO YOU WANT TO BE WHEN YOU GROW UP? !
WHAT DO YOU WANT TO BE WHEN YOU GROW UP? !
WHAT DO YOU WANT TO BE WHEN YOU GROW UP? !
PROFESSIONAL OPTIMIZATION
Social Media
PROFESSIONAL OPTIMIZATION
PROFESSIONAL OPTIMIZATION
Social Media ommunications
PROFESSIONAL OPTIMIZATION
Social Media ommunications
a r k e t r e s e a r c h
PROFESSIONAL OPTIMIZATION
Social Media ommunications
ontent creaEon
a r k e t r e s e a r c h
PROFESSIONAL OPTIMIZATION
Social Media ommunications
a r k e t r e s e a r c h
ontent cre Eon
PROFESSIONAL OPTIMIZATION
Social Media ommunications
ontent cre Eon
a r k e t r e s e a r c h
HEALTH ARE�
PROFESSIONAL OPTIMIZATION
Social Media ommunications
ontent cre Eon
a r k e t r e s e a r c h
HEALTH ARE�
PROMOTIONAL TOOLS!
PROMOTIONAL TOOLS!
PROMOTIONAL TOOLS!
PROMOTIONAL TOOLS!
PROMOTIONAL TOOLS!
PROMOTIONAL TOOLS!
“IF THE PROPOSED ESSENCE IS NOT CONSISTENTLY EXPERIENCED THEN IT ISN”T THE ESSENCE.”! ! ! ! ! ! ! ! ! ! !-Brain Solis !
BRANDING YOURSELF!PROFESSIONAL .PERSONAL .PROFITABLE .
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