7 Tips for Cultivating Your Personal Brand

be{YOU}cultivating your personal brand

Barbara B. Nixon, Ph.D. (ABD)

tiful

a brand?

A simple equation

How YOU describe yourself

How OTHERS describe you+Your Personal Brand_

personal branding is NOT. . .

Set it & forget it!

Do you need to be aware of your personal brand?

yes

Building your brand online is no longer optional for anyone hoping to have an influence today and into the future.

be {you}

Today you are you,that is truer than true.There is no one alivewho is Youer than You.

— Dr. Seuss

Words you would use to describe yourself

Words others would use to describe you

You Others

{share}

rueelpfulnterestingecessaryind

much littlex x

t im

be {consistent}

Sign your name

x

x

{listen}

ears eyes

undividedattention

heart

mind

use your {brain}

the {one} thing

What are you bestat?

Whom doyou serve?

keep it {fresh}

{in review}

be {you}

{share}

be {consistent}

{listen}

use your {brain}

the {one} thing

keep it {fresh}

homework

yourself

leave breadcrumbs

sweep digital dirt

phone a friend

update

exchange

image & video credits• lbcinema.org/wp-content/uploads/2011/01/redcarpet-large.jpg• ds_product_photos.s3.amazonaws.com/large/32965.jpg• christianindex.org/6040.survivorsmakeup.jpg.image• aaronbmiller.com/wp/wp-content/uploads/2011/02/ILDGA-

musket-onlyL-650x353.jpg• shindigz.com/images/itm_img/10SZPIANUM7.jpg• flickr.com/photos/18619970@N00/8359237• flickr.com/photos/49968232@N00/109313840• flickr.com/photos/15923063@N00/3150765076• redbubble.com/people/scrabbler• etsy.com/listing/58829545/childrens-wall-art-print-the-three-

bears?ref=shop_home_active• verdoux.files.wordpress.com/2008/05/pay-no-attention-to-the-

man-behind-the-curtain.jpg?w=640• yesteryearremembered.com/wp-content/uploads/2011/02/

crackerjack-prize.jpg• verdoux.files.wordpress.com/2008/05/pay-no-attention-to-the-

man-behind-the-curtain.jpg?w=640• hopi-airboom-indonesia.blogspot.com/2012_06_03_archive.html• images5.fanpop.com/image/forum/

145000/145564_1321989986662_full.jpg• flickr.com/photos/ochre_jelly/9620427432/in/photostream/

• amazon.com/Jailbreak-Collective-Like-Dislike-Stamps/dp/B004LUY9TS• flickr.com/photos/husseinabdallah/6293190960/in/photostream/• s-group.co.uk/home/listening-japanese-pictogram/• youtube.com/watch?v=RUodek-V3jA• geekytattoos.com/mispelled-tattoo/• mirror.co.uk/3am/celebrity-news/justin-bieber-denies-spitting-fans-

2106082• dumbwaystodie.com/• youtube.com/watch?v=IJNR2EpS0jw• youtube.com/watch?v=Ahg6qcgoay4• flickr.com/photos/tsand/4431807637/• flickr.com/photos/36495803@N05/3746793294• tesswittler.com/wp-content/uploads/2011/06/dont-forget.jpg• flickr.com/photos/darrellrhodesmiller/6875932369/• flickr.com/photos/92435716@N00/61613238• blog.sharpie.com/2011/03/threadless-loves-sharpie-winner/• verdoux.files.wordpress.com/2008/05/pay-no-attention-to-the-man-

behind-the-curtain.jpg?w=640• zgadzaj.com/sites/zgadzaj.com/files/field/image/breadcrumbs.jpg• flickr.com/photos/25817345@N03/8741181206• flickr.com/photos/21202617@N00/32111893

And custom artwork designed by Kandra Young

Barbara B. Nixon, Ph.D. (ABD)Training Manager, Shiloh TechnologiesAdjunct Professor, John Brown Univ. & Southeastern Univ.

• E-mail: bnixon@auburnalum.org

• Twitter: barbaranixon

• Pinterest barbaranixon

• Blog: publicrelationsmatters.com

let’s keep in {touch}