2009 Addy Award Winners

WelcomeWelcome

THE SPONSORSThe Republican

MassLiveHampden Bank

New England Promotional MarketingBaystate Regional Sleep Program

Bidwell IDDel Padre Digital

THE SPONSORSElegant Affairs

Zasco ProductionsBusinessWest

Reminder PublicationsThe Valley AdvocateClear Channel Radio

WEIB 106.3 Smooth FM

WelcomeWelcome

Special Thanks

THE DESIGNER & PRINTERPeter Grace

Hadley Printing

Special Thanks

THE COMMITTEEAlta Stark | Chair

Nancy Creed |Judging Gary Czelusniak | Judging | Entries

Barbara PerryKristi Reale

Rick DeBonisJillian Gould

Paul FritzMonica Kapinos

Dawn Creighton

THE JUDGESSusan Cook - Adkins

Mark BazilGregg Steward

Mark BazilProfessor of AdvertisingSavannah College of Art

and DesignGeorgia

The Judges

Susan AdkinsPresident/Creative Director

Adkins & AssociatesTexas

The Judges

Gregg StewardSenior Vice President

DDB | MiamiFlorida

The Judges

SALES PROMOTION01 B Sales Kit

01 C Newsletter02 B Packaging

02 C Packaging Campaign03 D Point-of-Purchase Campaign

01 B Sales Kit

SilverLSHD advertising

Ebtec FolderEbtec

01 B Sales Kit

GoldLSHD advertising

Know Something MoreMestek

01 C Newsletter

BronzeBaystate Health

Bright Ideas for Better LivingBaystate Health

02 B Packaging

Bronzesketchiedesign

Seth GillerSeth Giller: The Trouble with People

02 C Packaging Campaign

GoldBidwell ID

Surly Brewing CompanySurly Beer Cans: Bitter Brew, Coffee Bender

03 D Point-of-Purchase Campaign

GoldBidwell ID

Point 8 PowerPoint 8 Power “All-Star” Tradeshow Promo

03 D Point-of-Purchase Campaign

GoldTSM Design

Westfield BankCommunity Banking Redefined

COLLATERAL MATERIAL05 A Stationery Package

06 B Annual Report, Color07 B Brochure, Color08 B Editorial Spread

08 C Series09 A Poster

10 B Special Event Invitation10 D Special Event Campaign

05 A Stationery Package

SilverLSHD advertising

Ray Stationery PackageMestek

05 A Stationery Package

GoldLSHD advertising

Blue Slate StationeryBlue Slate

06 B Annual Report, Color

BronzeTigerPress

Organic Trade AssociationOrganic Trade Association

06 B Annual Report, Color

SilverLSHD advertising

Osiris Annual ReportOsiris Therapeutics

06 B Annual Report, Color

SilverBaystate Health

Baystate Health 2007 Annual ReportBaystate Health

07 B Brochure, Color

BronzeTigerPress

Bay Path CollegeBay Path College Graduate Programs

07 B Brochure, Color

GoldLSHD advertising

MestekKnow Something More – Ray Boiler brochure

GoldSpringfield College

Under Graduate AdmissionsUnder Graduate Admissions Viewbook

07 B Brochure, Color

Goldchemetal treefrog

chemetal 500 series brochurechemetal

07 B Brochure, Color

08 B Editorial Spread

Silversketchiedesign

The Book of Flashlights, Clover & MilkPilot Books

08 C Series

GoldBidwell ID

Emma: Emma Willard School MagazineEmma Willard School

08 C Series

GoldTigerPress

Purchase CollegePurchase College

09 A Poster

SilverWinstanley Associates

Smith & Wesson History RepeatsSmith & Wesson

10 B Special Event Invitation

GoldHealth New England (HNE)

Teahouse of the Autumn Moon – Bright Nights BallSpirit of Springfield for Bright Nights

10 D Special Event Campaign

SilverTSM Design

Remember These?TSM Design

DIRECT MARKETING11 A Direct, B to B or Consumer, Flat

11 B Direct, B to B or Consumer12 A Direct Campaign, B to B or Consumer,

Flat12 B Direct Campaign, B to B or Consumer

11 A Direct, B to B or Consumer, Flat

BronzeAndrew Associates

Hope & Healing CampaignMercy Medical Center

11 B Direct, B to B or Consumer

GoldTSM Design

Your Company’s DestinyTSM Design

12 A Direct Campaign, B to B or Consumer, Flat

SilverWestern New England College

School of Engineering PostcardsWestern New England College Admissions Office

12 A Direct Campaign, B to B or Consumer, Flat

GoldLSHD advertising

HMC Short Stay Surgery Direct MailerHolyoke Medical Center

12 B Direct Campaign, B to B or Consumer

SilverW. F. Young, Inc.

Giddy Up and Get Down PromotionW.F. Young, Inc.

OUT-OF-HOME15 A Vehicle Graphic Advertising

15 A Vehicle Graphic Advertising

GoldLSHD advertising

Know Something More – Truck GraphicsMestek

NON-TRADTIONAL ADVERTISING20 A Non-Traditional

20 A Non-Traditional

BronzeTSM DesignMagic Wand

Sumner Toner

20 A Non-Traditional

Silverchemetal treefrog

“Che” metalchemetal

CONSUMER OR TRADE PUBLICATION21 B Fractional Page, Color

22 A Full Page22 B Full Page, Color

24 B Campaign, Color

21 B Fractional Page, Color

Bronzechemetal treefrog

treefrog planettreefrog

21 B Fractional Page, Color

Bronzechemetal treefrog

Chemetal Soda Canchemetal

22 A Full Page

SilverW. F. Young, Inc.

Equine America Full Page AdW.F. Young, Inc.

22 B Full Page, Color

BronzeWinstanley Associates

Suddekor 2008Suddekor

24 B Campaign, Color

SilverLSHD advertising

Know Something More – Ray Boiler AdsMestek

24 B Campaign, Color

GoldWinstanley Associates

Smith & Wesson RevolversSmith & Wesson

ADDYTUDEADDYTUDE

THE ENTERTAINERDavid DiLorenzo as

Frank Sinatra

THE ENTERTAINERDavid DiLorenzo

Goomba Comedy CompanyNorth Providence, Rhode Island

NEWSPAPER26 A Fractional Page27 B Full Page, Color

31 C Self-Promotion Campaign

26 A Fractional Page

SilverTSM Design

It’s No Fairy TaleSumner Toner

27 B Full Page, Color

BronzePure Branding LLC

“Joint Pain Loves Women” Newspaper AdBSP Pharma, Inc.

31 C Self-Promotion Campaign

GoldHadley Printing Co.

Help green up our blue marbleHadley Printing Co.

INTERACTIVE MEDIA32 B Website, B to B, HTML

33 A Website, Consumer, Flash33 B Website, Consumer, HTML

34 A Banners / Pop-ups / Screensavers35 Online Campaign

32 B Website, B to B, HTML

SilverAdvertus Media

“Command Attention” WebsiteAdvertus Media, Inc.

33 A Website, Consumer, Flash

SilverLSHD Advertising

Know Something More – Ray boiler websiteMestek

33 A Website, Consumer, Flash

GoldWinstanley Associates

Direct Financial Goals Advisors WebsiteDFG Advisors

33 B Website, Consumer, HTML

BronzePure Branding LLC

Joyn WebsiteBSP Pharma, Inc.

33 B Website, Consumer, HTML

SilverTSM Design

Dietz & Company Architects WebsiteDietz & Company Architects

33 B Website, Consumer, HTML

GoldW. F. Young, Inc.

W. F. Young, Inc. Corporate WebsiteW.F. Young, Inc.

34 A Banners / Pop-ups / Screensavers

GoldWinstanley Associates

SouthWorth PaperRocksSouthworth

35 Online Campaign

GoldBidwell ID

Surly Ads: Angry, Girly, Pissed, BluesSurly Brewing Company

TELEVISION42 B Local

42 B Local

BronzeTSM Design

Good NeighborWestfield Bank

42 B Local

BronzeTSM Design

Common SenseAldenville Credit Union

MIXED/MULTIPLE MEDIA50 National, B to B

51 Local, Consumer

50 National, B to B

Silverchemetal treefrog

Chemetal UltraBrushed Launchchemetal

50 National, B to B

SilverWinstanley Associates

BrainHoneyAgilix

50 National, B to B

SilverLSHD advertising

Know Something More Ray Boiler CampaignMestek

51 Local, Consumer

SilverTSM Design

Community Banking RedefinedWestfield Bank

ADVERTISING FOR THE ARTS & SCIENCES53 C Brochure

53 E Poster53 G Invitation

53 C Brochure

GoldHadley Printing Co.

Bauhaus ModernSmith College Art Museum

53 E Poster

Silversketchiedesign

Faux Pas PresentsFaux Pas Productions

53 G Invitation

BronzeTigerPress

InterpretationsMassMoCA

53 G Invitation

SilverHadley Printing Co.

Bauhaus Modern InviteSmith College Art Museum

PUBLIC SERVICE60 C Brochure60 G Invitation

65 Direct

60 C Brochure

SilverSix Point Creative Works

Welcome HomeHAP Housing

60 G Invitation

BronzeHadley Printing Co.Eat the View Invite

CISA

65 Direct

SilverAndrew Associates

Brightside – “Molly” appealBrightside for Families and Children

ADVERTISING INDUSTRY SELF-PROMOTION

67 C Print67 I Direct

67 J Invitation68 Ad Club Promotion

69 B Mixed Media Campaign

67 C Print

GoldHadley Printing Co.As green as it getsHadley Printing Co.

67 I Direct

SilverWinstanley Associates

Winstanley Economic Stimulus SprayWinstanley Associates

67 J Invitation

BronzeWinstanley AssociatesWinstanley Wacky PaxWinstanley Associates

67 J Invitation

BronzeTSM Design

Forego the BlingTSM Design

67 J Invitation

SilverAndrew Associates

Fresh-GeniusAndrew Associates

68 Ad Club Promotion

SilverWinstanley Associates

ADDY MaterialsAdvertising Club of Western Massachusetts

68 Ad Club Promotion

GoldMarket Mentors

Professional Development Luncheon Series PostcardsAdvertising Club of Western Massachusetts

69 B Mixed Media Campaign

GoldWinstanley AssociatesWinstanley Pet Peeve

Winstanley Associates

ELEMENTS OF ADVERTISING70 Logo

70 Logo

SilverLSHD advertising

Ray LogoMestek

70 Logo

SilverLSHD advertisingGarage Guy Logo

Mestek

JUDGE’S CHOICE AWARDBody of Work - Ray Boiler

LSHD advertising

“To do such good work in such a difficult category really raised the degree of

difficulty to new levels and they reached it.”

Judge’s Choice Award

Judge’s Choice AwardLSHD advertising

Body of Work – Ray Boiler

BEST OF SHOW

“...great in every way……wowed by great concept, continuity,

production…”

10 B Special Event Invitation

Best of ShowHealth New England

Teahouse of the Autumn Moon – Bright Nights BallSpirit of Springfield for Bright Nights

Thank you and Good Night

Thank you and Good Night