Zappos Strategic Analysis

MISSIONVissionvalue

MISSION

“Delivering Happiness to customer, employee, and supplier”

Vission

Becoming a retailing

great company

which is delivering the

very best

customer service”

Our Value1. Deliver WOW Through Customer Service2. Embrace and Drive Change3. Create Fun & a Little Weirdness4. Be Adventurous, Creative and open Minded5. Pursue Growth & Learning

Our Value

6. Build Open & Honest Relationship with Communication

7. Build a Positive Team and Family Spirit8. Do More with Less9. Be Passionate and Determinated10.Be Humble

Strategic Analysis

External Analysis

Macro Enviromental

PESTEL Analysis

Macro Enviromental

PolicyUpdate the Privacy Policy for customer.

to provide an efficient, meaningful, and customized experience..

Cookies and other technology...!!

Last updated: January 1, 2013

EconomicIn 2014, America’s future economic growth will depend on : ability to innovate, create, and reinvent the way it does business. The U.S. economic outlook for 2014 is grim. In 2014, investors should be very worried—and they should be prepared. (http://www.useconomicoutlook2014.com)

Macro Enviromental

Societalone regular Internet customer user increased from 29 % in 1997 to 82 % in 2010, with the home being the most

common location of Internet access.(http://www.ic.gc.ca)

Macro Enviromental

TechnologicalOnline business :Changing from website to the power of social media.

Instagram, Twitter, Facebook, Corporate social media application

Macro Enviromental

EnviromentalThe Zappos.com website is now completely free of all products containing

animals' fur, and Zappos.com is committed to staying that way.

Macro Enviromental

legalThe Federal Trade Commission (FTC) :

use of commercial emails, online advertising and consumer privacy, sales tax over the internet

E-commerce :E-payment & Taxes, Pricing-Shipping-Licensing

(export.gov

Macro Enviromental

Target market

Shoes & Clothing

Bags & handbags,

Accessories

International Branded

Target market

AmericaAll city in America Country

External Analysis

Micro Enviromental

Porter 5 forces

Entry BarriersEasy for government policy

High acces to neccesary input product

Micro Enviromental

Supplier powerLow Switching cost

Supplier concentration to famous brandImportancevolume to suppliers

Micro Enviromental

Buyer PowerHigh Pull through customer

Average buyer volumeHigh buyer informationHigh substitute services

Brand identity in corporate valueHard for customer to backward integrate

Micro Enviromental

Substitution ThreatLow switching cost

High for buyer propensity to substitue

Micro Enviromental

Micro Enviromental

Industry Rivaly*) Ffoot Locker Inc, Shoebuy.com Inc

J.C Penney Corporation Inc

Internal Analysis

Value Chain analysis

Brand

Coordination Arrangement(Shipping &

Delivery)

Customer Service

Procurement (Purchasing Product)

Technology Development (R & D Services, Services Improvement))

Human Resources Management (Recruiting, Training, Development Employee)

Firm Infrastructure (Finance, strategic planning)

Profit Margin

PRIM

ARY

SUPP

ORT

ING

Value Chain

SWOT ANALYSIS

1. Customer oriented culture and services2. Unique Recruitment Process3. Fun to work there4. Free Shipping Cost for customer

1. Lack of marketing2. Can’t be expand to another country3. Competitor can similiar the services

1. Continue expansion for sales

2. Ability to team up with amazon

1. Change regulation impact the business

2. Cyber Attacks

Gro

wth

Sh

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Thank you