Your Social Media Plan for Success! In 6 Easy Steps

YOUR SOCIAL MEDIA

PLAN FOR SUCCESS!IN 6 EASY STEPS

Presenter: Patti Fousek, President@PattiFousek on Twitter

Who Are We?

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Patti Fousek, President & Chief CreativeMindpatti@cmsearchmarketing.comwww.twitter.com/PattiFousekwww.cmsearchmarketing.com

Search Engine Optimization Social Media Coaching & Management Blog Consultation & Strategies Individual & Group Training

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What is Social Media?

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Social Media Marketing

• Social Media Marketing (SMM) is the process of promoting your site or business through social media channels.

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SOCIAL MEDIA STRATEGY

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In 6 easy steps

Step 1: Map Your Plan

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Rinse & Repeat

Define Goals

Listen

Share

Engage

• Industry Expert• Local Expert• Increase Sales• Brand Awareness

What are your goals?

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Who is Your Audience?

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Traits?

Behaviors?

Geogr

aphy?

Demogra

phics?

Commonalities?

• What makes you unique?• Awards, certifications• Specialties, niche• What’s your image?

What’s Your Message?

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Step 2: Brand Profiles• You are the Expert! Make it Known!

– Social media profile = 45 second elevator pitch– Write in conversational style – keep it interesting– Show off your strengths– Use keywords so you can be found– Your profile is your online billboard

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Step 3: Build Your Network• Step 4: Connect with those you

know first– Your email inbox is a great wealth of

information… use it.– Write personalized notes when you

wish to make a connection– Ask for recommendations from

former co-workers or employers on LinkedIn

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Step 4: Start Sharing• Ways to share

– Link to helpful articles or blog posts– Answer questions on LinkedIn– Join a group and join in

discussions on Facebook– Give recommendations on

LinkedIn

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Step 5: Track & Measure• New follows on Twitter• Re-tweets on Twitter• New fans on Facebook• New connections on LinkedIn• Comments on LinkedIn group posts• Traffic to your site or blog• Increased sales

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Step 6: Manage Your Time• 15 minutes is all you need• Put it on your calendar• Don’t forget your strategy• Use social media tools to

help manage your time

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AVOID THE PITFALL…

• Not having goals• Choosing quantity over quality when it comes to

friends/followers/contacts• Not listening• Incomplete profiles• Abuse of self-promotion• Spamming• Starting, stopping, starting, stopping• Not measuring results or reach

Common Pitfalls …

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TOOLS OF THE TRADE

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Time Saving Tools• HootSuite – www.hootsuite.com

– Manage Twitter, Facebook and LinkedIn– Schedule posts, create lists, find and follow

• Tweet Deck - www.tweetdeck.com– Twitter management platform

• JitterJam – www.jitterjam.com– Manage Twitter, Facebook, and FriendFeed.– Schedule posts, find, follow, email, text message

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Mobile Twitter Tools

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Echofon for iPhone TwitterBerry for BlackBerrySwift for Android

Mobile Facebook Tools

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Phonebook for iPhone Facebook for Android Facebook for Blackberry

April 27, 2010– Become a Blogging Rock Star!

Beyond Blogging Basics

May 4, 2010– Facebook Marketing 101

A Beginners Workshop

May 18, 2010– Facebook Marketing 201

Build Connections & Get Noticed

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TRAINING WORKSHOPS

Thank You!

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CreativeMind Search Marketing, LLC(Office) 207.457.5444

info@cmsearchmarketing.comwww.cmsearchmarketing.com

www.twitter.com/PattiFousek www.linkedin.com/in/pattifousek

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