Yahoo Searchmonkey David Berkowitz Final

A Guide to UsingYahoo SearchMonkey

David BerkowitzBlog: MarketersStudio.com

June 2008

Prelude:The Promise of SearchMonkey

• Publishers create plug-ins to enhance search results on Yahoo

• Users select the plug-ins they want from a gallery

• When logged in, the plug-ins bring even more utility to the search results

Adding SearchMonkeyEnhancements:

A Step-by-Step User Guide

1) Gallery Welcome Screen

2) Review Plug-In Gallery~40 enhancements currently live

3) Check Plug-In~40 enhancements currently live

4) Click Blue “Add” Button

5) Click Yellow “Add” ButtonYes, two buttons – same purpose, different colors

6) Click “Save” Because clicking “add” twice won’t save it - really

7) Repeat, or Try It OutReally, do you want to go through that again?

Before: Plain Ol’ ResultsNote the LinkedIn listing, 2nd result (on page 2)

After: Result Enhancement NirvanaYour search results just got much more handsome

Parting Thoughts

• Few users will go through the trouble to enhance their search listings this way

• Yahoo needs to make improvements for the users; that’s why it gets paid the big bucks

• For users who try out SearchMonkey, it’s an overly complicated process to get it to work

• Once enhancements are added though, the search results are much better

Contact David Berkowitz

Blog: MarketersStudio.com

Twitter: @davidberkowitz

LinkedIn: www.linkedin.com/in/dberkowitz

Email: marketersstudio@gmail.com