WSI Social Media 101

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50% of my advertising budget is wasted,

The trouble is I do not know which 50%.

John Wanamaker 1838-1922

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What Is Social Media?

social media is basically a

conversationhi What’s up?

socialmedia

A category of sites that is based on user participation and user-generated content

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Consumers Rule.

Users Control their own online experience

Users Influence the experiences of others

Users Expect brands/companies to be Accessible, Authentic, Transparent...

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Consumers Use Networks Such As

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Who is in this Conversation?

1. Spectators – Watch, Read, Listen 69%

2. Influencers – Involved & Contribute

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Effective Social Media Optimization What’s in it for YOU.

Increase Brand

Awareness

Promote Products

Promote Services

Get Indexed Quickly

Dominate The Search Engines

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SMO is GOOD for YOU?

5 reasons why….

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Search Engine Rankings SMO often results in Multiple rankings:

Your channel,

Your page,

Your blog, etc. can all find 1st page rankings

Why is SMO Good for YOU?Reason #1

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Public Relations

Web 1.0 Web 2.0Static, standard-form Find Web “Influencers”news releases - Key Bloggers,

- Twitterers - Video Sites - Forum Moderators - RSS Feeds - PR Web

Why is SMO GOOD for YOUReason #2

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“RICH” Content

Web 1.0 Web 2.0 None Most  Great Social Media = Engaging Value-Rich Content 

Why is SMO GOOD for YOUReason #3

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Link Building In-Bound Links are an important SEO factor 

• Common Linking Strategy: • Cross-promote in each of your social media sites... 

profile links to your blog, visa versa; 

channel links to corporate site; 

account links to everything!

Why is SMO GOOD for YOUReason #4

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Customer Service & Retention:

Social-media interaction for consumer is:

- Better than a call or email to nameless, faceless corp.

- Speedier response 

Why is SMO GOOD for YOUReason #5

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Case Study:

How the Largest Campaign in the US History Won

using

Social Media

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You + SMO = More Touch Points• Where is the your Group?

• Why Not have a Page?

• Start a Social Networking Site

• Start a Blog

• “Tweet” on

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Come Join The Conversation

TheOpportunity

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CASE Studies

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Drill Down or Your Direction

Twitter

Facebook

LinkedIN

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Jack Hit by Bus & Launch of New Logo

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3 Approaches to Twittering

1. Conversational Twitters ( Zappos.com)

2. News Feed Twitters (Amazon, NY Times)

3. Reputation Monitoring Twitters (Dell)

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Zappos.com CEO’s Business Card

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Zappos is empowering all their employees to engage with customers through Twitter. Their company is all about creating a GREAT customer experience

(252+ Employee Twitter Accounts)

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*

• Search Tool: www.search.twitter.com to search Twitter database.

• Use www.TinyUR.com and www.Bit.ly.com to abbreviate links . Twitter posts are so brief (limited to 140 characters), conventional website addresses don’t fit.

• www.Twellow.com: Helps you can find people who are related to your business and special

interests.

• www.Tweetdeck.com: Gives you a lot more control over what you see on the screen it keeps your

contacts and topics organized and characterized.

Tools

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Building Community• Add Friends

– Create Friend Lists• Join Groups

– Post Questions– Answer Questions

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• Profile• Basic Info• Personal Info• Status Updates• Friends

• Photo Tagged of You• Video Tagged of You• Wall Posts• Education Info• Work Info

Ten Keys Areas of FaceBook

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Things You Can Post

Things You Can Post Third Party Applications

Wall Feeds YouTube Top GroupsPhotos Videos My Box Business CardsGroups Notes Web Link Introduce MePosted Items Events We’re Related Golf Mini – Golf Mini Golf

Golf Game Golf BudsMinigolf Party – 1,059,996 monthly active users

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Privacy Settings: Who Can See This? - THE KEY

• Profile, Search, News & Wall, Applications• Friends

• Everyone• My Network and Friends• Friends of Friends• Only Friends• Customize

• Some Friends• Networks

• All, Some, None

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Facebook Advertising

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1. Profile2. Jobs3. People4. Answers5. Companies6. Groups7. Applications8. Privacy Settings

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Marc’s Provisor LnkedIn

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6 Ways to Generate Leads with LinkedIn and Facebook:

1. Selectively Connect with existing relationships and thought leaders

2. Strategically Join appropriate groups3. Ask Questions4. Answer Questions5. Give free stuff: Webinar, white papers.6. Help others

Summary

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What are the Top Mistakes Using Social Media:

1. Using SM as a Business Model by Itself2. Not Having a Plan

• Using the Wrong Sites or Wrong Purpose• Overuse

3. Failure to Measure Results

Summary

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What are the Companies and Industries Where Social Media is Working Best?

1. Major Corporations & Brands2. Politics3. Small & Mediums businesses4. Experts in their fields5. Network marketing6. Human Resources7. Promotion – Live Events

Summary

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What are the Top Misconceptions about using Facebook and LinkedIn?

1. It’s for Kids2. Only Social and Not a Business Tool3. Too Time Consuming4. Difficult to Learn5. Loose My Privacy

Summary

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