Would You Like To Know Why Virtually ALL Marketing Stinks and How To Fix It?

Would You Like to Know

Why Virtually ALLMarketing Stinks and

How To Fix It?

Objectives of Effective Marketing

1. Capture the attention of your market with important & relevant hot buttons

2. Connect with your prospects on an emotional level by promising to Educate them about the important & relevant issues

Objectives of Effective Marketing

3. Educate your prospects on how to make the right purchasing decision by giving them enough information to facilitate their making the best choice possible when buying what you have to sell.

Objectives of Effective Marketing3. Educate your prospects on how to

make the right purchasing decision by giving them enough information to facilitate their making the best choice possible when buying what you have to sell.

Objectives of Effective Marketing

4. Incentivize your prospects; lower the risk of taking the next step in the buying process

5. Automate the process through systems so that you can produce consistent results.

“I’d have to be absolutely CRAZY to do business with

anyone else but you, regardless of price.”

I've got a specific formula I'll give you later that ensures you always do it the right way. Unfortunately, it's done the wrong way 95 percent of the time.

When you speak to your prospects in the words they

use to describe their problems, they literally

CANNOT help butpay attention.

Educate prospects on how to make the right purchasing decision by giving them enough information to facilitate their making the best choice possible when buying what you have to sell.

You should see yourself as the "fountain from which all knowledge flows," at

least knowledge relevant to what you're selling.

You have to lower their risk in taking the next

step to learn more about how they can solve their problem.

All business owners want better results from their marketing and advertising, and higher conversion ratios for their salespeople. In short, they want to generate more revenue and profit.

They want to feel confident that their money is well spent and their purchasing decisions are wise. They want to get the best deal, in terms of both price and value.

Essentially what you need to do is script your entire marketing, advertising, and sales process so that it is repeatable by anyone who follows the system as it is laid out.

You have to find a way to give them more information - and you do this via marketing tools - reports, websites, videos/DVDs and audio CDs, etc.

Your lack of marketing ability has led to a situation where there are no distinctions between you and your competitors. You haven't introduced the proper parameters or educated your prospects on the relevant issues.

If you feel that you're always competing on price, it's because price is the only relevant variable

you've given your prospects to consider, and from the prospect's

perspective, all things are equal, so they would be foolish not to

demand a lower price.

All you have learned about marketing is wrong because it

doesn't allow you to accurately, effectively, and

succinctly portray your inside reality to the outside world.

In 1945 the most significant event in the history of marketing and

advertising occurred. Television appeared on the scene, and it

changed everything.

Instead, advertising agencies started using slogans, and the

outside perception stopped accurately reflecting the

inside reality.

We call this the C.R.a.P. formula: C for Creativity and R for Repetition and P for Positioning. Make something creative, spend a billion dollars to ensure repetition, and take your money to the bank… not so fast there mister.

There's a big gap between what the ad agencies like to call "awareness" and what we like to call "selling something."

"That must be how you get rich in business: You spend more than your competitors on advertising, clog the airwaves, make sure everyone sees your name and hears your slogan 50 million times, and do it all as creatively as possible." For a period of time, they were right. This was the era of the big brand.

Then, ad agencies and business schools started to

"benchmark" these companies.

Business schools started teaching marketing and advertising based

on these hackneyed methods, churning out graduates who only knew one way to do "marketing."

Brand builder marketing and advertising became the de facto standard for "how

you do it." After a few decades, nobody even

questioned the formula.

They are either

a) Institutional Advertisingb) Menu-board style advertising.

Most ads can be classified into one of two categories

Institutional advertising and

Menu-board style advertising

does very little for you.

When the outside perception of your business is a congruent reflection of the amazing inside reality, you can

Monopolize Your Marketplace.

Most businesses outside perception is NOT an accurate reflection of their inside reality.

What our Strategic Marketing System does first and foremost is fix this problem.

Your inside reality has to do with all those things your business does that make it valuable to your customers.

The outside perception is how your prospects and customersperceive your business.

It doesn't matter how great your product or service is, how great your customers think you are, none of that means squat

to prospective customers…

It doesn't matter how great your product or service is, how great your customers think you are, none of that means squat

to prospective customers…

If…1. They don't even know you exist, or 2. They can't distinguish your value

proposition if you lack the ability to market yourself properly.

Most businesses are good at knowing what Pat Smith wants, but because they aren't communications experts, so they can't communicate their inside reality to

the outside world.

How to do that is what Strategic Marketing‘s

"Total Market Domination Program™” is all about.

Why, then aren't you making all the money you deserve? Because you're an expert at what you do, not a marketing

communications expert.This is a critical distinction.

None of these books or trainers pays any attention to how good your

business actually is.

Most businesses could stand some improvement in both areas, but they

struggle most with theoutside perception.

“I would have to be absolutely CRAZY to do business with anyone else but

you, regardless of the price.”

To Learn MoreContact Us at 770-455-6060

or email us atinfo@strategicmarketing-consultants.com

or visit us on the Web at

www.StrategicMarketing-Consultants.com