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Wordpress SEO
Inquiring Minds Want to Know
Content
Social Media
Links
Keywords
Structure
Registration
Plugins/Themes
Resources
Search Algorithm
1/2010 Kathryn Gorges The Social Marketing Diva 2
• Links
• Keywords
• Social Media
• Registration
• Paid
Links—Connections—Most important
1/2010 Kathryn Gorges The Social Marketing Diva 3
Content is King
1/2010 Kathryn Gorges The Social Marketing Diva 4
Top 1/3 of the page is the most important
Related to titles, links, alt text
Objective is clear
Message is relevant
Blog has an identity – brand – why should I read this
Social Media => Engagement
1/2010 Kathryn Gorges The Social Marketing Diva 5
Feeds
Tweets
YouTube/Flickr/12 seconds/Slideshare/ning
Leveraged across multiple audiences raises visibility
Links
1/2010 Kathryn Gorges The Social Marketing Diva 6
More is better=>quality supersedes quantity
Authority from the linker
Reciprocity
Trackbacks/Pingbacks
Relevance
Blogrolls
Comment and nofollow on blogs – ok on forums
Keywords
1/2010 Kathryn Gorges The Social Marketing Diva 7
Titles
Headers – in the body of the blog
Tags
Categories
Anchor text
Anchor links
Alt Text
Meta Tags and other Meta info
Structure
1/2010 Kathryn Gorges The Social Marketing Diva 8
URLs
Postname before blog name – keyword priority
Consistency everywhere
Permalinks
Stopwords: to include or not to include (and, the, a, an, etc.)- cater to the
reader first
Canonical: eliminates duplication
Good code is easier for search engines: top priority?
Registration
1/2010 Kathryn Gorges The Social Marketing Diva 9
Search engine submission
Directories
Sitemaps – general, Google
Feeds
Robots.txt – directs search engine toward key content
Plugins/Themes
1/2010 Kathryn Gorges The Social Marketing Diva 10
Technoratiplugin: specific tags
All-in-one-SEO plugin
Thesis theme
Others?
Resources
1/2010 Kathryn Gorges The Social Marketing Diva 11
Wordpress SEO
SEOmoz
Yoast
SEObook
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