Wilco van de vosse

Smart Parking in city of Utrecht

The new Businessmodel

Wilco van de Vosse

18 september 2014

Lisbon

program

•  Our vision

•  The parking market

•  The life cycle of parking

•  How it’s made

•  The new Businessmodel

•  Learned lessons

3 19/09/14

Parking is not about cars standing still

Goals

Wellness Accessibility

Profit

5 19/09/14

Parking market in the Netherlands

•  Number of public parking places about 9.000.000

•  Number of regulated public parking places about 2.000.000

•  Number of paid parking places 500.000

•  Total revenue for local government € 380.000.000,- per year

•  Estimation of transactions 200.000.0000

Utrecht

6 19/09/14

7 19/09/14

Parking market in Utrecht

•  Number of public parking places 28.000

•  Number of permits 51.000

•  Total revenue € 15.000.000,- per year

•  Total revenue short stay parking € 13.000.000,- per year

•  Number of transactions 2.800.000

•  Number of parkingmachines 850

8 19/09/14

Context

•  Increase in scarcity

•  Price per hour is increasing

( € 4,20/hr)

•  Increasing customer need

The life cycle of (short stay)Parking

Life cycle Permits

10 19/09/14

The life cycle of Parking

Number of employees

What have we done so far?

12 19/09/14

Digital (parking)rights

The life cycle of (short stay)Parking

Life cycle Permits

15 19/09/14

X P

Businessmodel

16 19/09/14

Proces engineering

17 19/09/14

The life cycle of Parking

Number of employees

New products (business)

19 19/09/14

(Big data)

20 19/09/14

Parking is not about cars standing still

Parking in the mobility chain

21 19/09/14

Parking in the mobility chain

22 19/09/14

Lessons learned

•  Modern techniques move forward faster than the political reality and the public opinion

•  The reaction of the public to the new digital parking options has been very positive

•  Employees try to keep the system as it is

•  Focus on the result (big thoughts, small steps)

•  Introduction of digital (smart) parking was a financial success

Questions ?

Wilco van de Vosse

25 19/09/14

Email : w.van.de.vosse@utrecht.nl Telefoon : 0031302860333

Cellphone : 0031610683477