Why "Typical" Sucks in Branding

WHY “TYPICAL”

SUCKSA PLEA FOR BRANDING

THAT MAKES SENSE

DID “TYPICAL”EVER FORWARD

THE PROGRESS OFANYTHING?

Did ‘typical’ ever forward the progress of anything?

LIKE FIRE. THAT WASN’T TYPICAL,

BUT IT MADE THINGS BETTER.

Did ‘typical’ ever forward the progress of anything?

SURE, SOME PROTESTED WITH “IF IT’S NOT

BROKEN, DON’T FIX IT.” SO THOSE PEOPLE

ENJOYED RAW FOOD AND COLD NIGHTS...

Did ‘typical’ ever forward the progress of anything?

WHAT ABOUTTHE WHEEL? NOT SO TYPICAL.

Did ‘typical’ ever forward the progress of anything?

OR THE DOUGHNUT?

Did ‘typical’ ever forward the progress of anything?

OR THE TELEPHONE?

Did ‘typical’ ever forward the progress of anything?

OR THEHANDSHAKE?

(AFTER ALL, THE WAVE WAS WORKING OUT JUST FINE, WHO

NEEDED SOMETHING NEW?)

Did ‘typical’ ever forward the progress of anything?

WHAT ABOUTOVERNIGHT SHIPPING?

Did ‘typical’ ever forward the progress of anything?

ORUNDERWEAR?

(I CAN HEAR IT NOW:“I KNOW WHERE EVERYTHING IS, WHAT DO I NEED THAT FOR?”)

Did ‘typical’ ever forward the progress of anything?

OR THE IDEA OF IMPORTING THE

CULTURAL OASIS KNOWN AS THE COFFEEHOUSE?

Did ‘typical’ ever forward the progress of anything?

OR PORTABLE MUSIC?

Did ‘typical’ ever forward the progress of anything?

WHEN YOU LOOK AT IT,

Did ‘typical’ ever forward the progress of anything?

HOW MANY OF TODAY’S “TYPICAL”

THINGS

Did ‘typical’ ever forward the progress of anything?

STARTEDOUT AS

NON-TYPICAL IDEAS?

Did ‘typical’ ever forward the progress of anything?

POSSIBLYEVERYTHING

?

WHY “TYPICAL” ISBAD MATH

USUALLY YOU ADD 2 THINGS

AND THEY TOTAL MORE.

Did ‘typical’ ever forward the progress of anything?

BUT WITH TYPICAL,

YOU ADD MORE TYPICAL AND

YOU GET LESS.

Did ‘typical’ ever forward the progress of anything?

LIKELESS

IMPACT

ORLESS

INTEREST

ANDLESS

MEANING

WITHLESS

VITALITY

PROBABLYLESS

INVITATIONS TO CORPORATE PARTIES

ANDLESS

RESPECT IN THE MARKETING COMMITTEE

OR A NEWNICKNAME LIKE, “LES.”

SO NOW WE KNOWWHY “TYPICAL” ISBAD MATH

WHICH BRINGSUS TO THE

BOTTOMLINE

WHEN IT COMES TO

BRANDING,

Did ‘typical’ ever forward the progress of anything?

TYPICAL ISN’T THE PROBLEM

Did ‘typical’ ever forward the progress of anything?

ACCEPTINGIT AS THE

ANSWER IS.

Did ‘typical’ ever forward the progress of anything?

HELP PUT AN END TO THIS EPIDEMIC

visit:www.risingabovethenoise.com

Did ‘typical’ ever forward the progress of anything?