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This is the presentation I delivered to the Caterer.com Social Recruiting Conference on the 29th July 2010.
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Why Social Recruiting Has Changed the Face of Recruitment
Forever and made it
SEXY again
Presented by Andy Headworth Sirona Consulting Limited
Sirona Consulting
• Established in 2003
• Consult About Recruitment• Strategy• Process• Online Recruitment• Social Recruiting
• Recruitment Audits to Implementations
“It is not the strongest of our species who survives, or the most intelligent, but the one who is most responsive to change” Charles Darwin
Those were the days.......................
.....post and pray
Retain
Recruit
Attract
‘Old School’ Recruitment
Social Media Has Changed The Landscape.......
Now you can find anyone
Blogs
...... that is no longer the problem – engaging with them is!
21st Century Recruitment
Connect
Recruit
21st Century Recruitment
Blogs
And now you do it all on your mobile!
You can even have your own iPhone App! (We have) >>>>>>>>>
SEXY
Demand
Innovation
BUT........... Social Recruiting is STILL just a part of your overall recruitment strategy
It still needs to be supported by a recruitment infrastructure, such as a CAREER SITE
It is not going away anytime soon, ignore it at your peril!
Why Should Social Media Matter To You?
Competitors
Engagement
Candidates
Websitetraffic - jobs
TalentCommunityBrand
Sharing knowledge& expertise
Candidate expectation
Does my business need to be using social media to recruit - social recruiting?
Ask them – they are driving the change
Candidates no longer like being INTERRUPTED (old style marketing) or TOLD why they should be talking to your company.
It is now very much about listening, building relationships and influencing .
It is about going out there to the people, not expecting - or worse - assuming they will come to you.
Expectations Are Evolving
Still interested? Or are you happy to stay in the dark ages and perish accordingly?
We are the last Dodo’s on the
planet, so I have put all our eggs safely into one
basket
Website: www.sironaconsulting.comEmail: andy.headworth@sironaconsulting.comTelephone: 01903 206249 / 07788 726019
Blog: www.sironasays.comLinkedIn: www.linkedin.com/in/andyheadworthTwitter: www.twitter.com/andyheadworthFacebook: www.facebook.com/andyheadworth
Any Questions?
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