Why Red Reddington Would Make a Lousy Content Marketer

Why Raymond “Red” Reddington Would Make a Lousy Content Marketer

Photo by NBC

What’s not to love about Red Reddington?

He’s smart. Photo by NBC

He’s smooth. Photo by NBC

He’s a serious badass. Photo by NBC

But as a content marketer?

Photo by NBC

Why?

1. He’s an enigma. Successful content marketers are transparent. Takeaway: Be human. Share your stories. Your audience can’t be loyal towards someone they don’t feel they know on a personal level.

Photo by NBC

2. He only looks out for himself. Successful content marketers serve their audiences. Takeaway: Be a champion for your tribe. Make sure that everything you do is for the greater good of your audience — and not just potential clients.

Photo by NBC

3. He never stays in one place. Successful content marketers are consistent. Takeaway: Be consistent in your topics, your timing, your tone. If your audience is going to trust you, they need to know they can rely on you in matters big and small.

Photo by NBC

To Sum Up …

• Be transparent.

• Serve your audience.

• Be consistent.

Sorry, Red! Photo by NBC

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