Why profit is the stepping stone to your dream life

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By Georgette Rowland Osborne

http://www.financialgymforbusiness.com

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• Your average Employee lives from payslip to payslip

• The self-employed and small businesses live from invoice to invoice

• Your average 6 and 7 figure business lives from launch to launch

• What they all have in common is that in between those times.......

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...most of them are BROKE!!

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Hierarchy of Achievement

DREAMS (inspire & are free)↓

VISION (inspire & are free)↓

GOALS (are what change your life)↓

NEXT ACTION STEPS & PRIORITIES (cost & require action)

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Dream

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Vision

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Goals

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Next Action Steps

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What does Your story look like?

Your DREAMS (???)↓

Your VISION (???)↓

Your GOALS (???)↓

Your NEXT ACTION STEPS & PRIORITIES (???)

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It matters because

How you perceive the importance of being profitable in your business will directly affect the kind of life you end up with.

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Your Dreams

• When you started your business, what type of life did you dream of building?

• Are you there yet?

• Can clearly see how you are going to get there

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Do You Have a Real Business?

The only measurement, metric or analytic that validates your business is

PROFIT

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Danger Signals in Your Business

You cannot predict, with a certain degree of accuracy, what your sales and your expenses are going to be in the next 3 to 6 months

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Danger Signals in Your Business

You can predict the money coming in - but it is not enough to comfortably cover your expenses

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Danger Signals in Your Business

Your sales have stayed the same for a considerable period of time

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Danger Signals in Your Business

If you lost a customer would it seriously jeopardise your finances

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Danger Signals in Your Business

You have only one way of earning revenue and it relies on referrals

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Danger Signals in Your Business

You have multiple streams of income to make you feel better but few really move the needle

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Danger Signals in Your Business

You have no proven strategy in place to increase your sales a desire to make more money

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Danger Signals in Your Business

You take longer to pay your suppliers than you would like, or in dribs & drabs so you can hang onto money longer

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Danger Signals in Your Life

You imagined working for yourself would give you more time to spend with your family Instead you see less of them – and when you are with them you don’t mentally unplug.

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Danger Signals in Your Life

You keep your nearest and dearest on a need to know basis, because you are scared when they express doubts about what you are doing, that they may well be right.

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Danger Signals in Your Life

You imagined working for yourself would give you more time to spend with your family, but instead you see less of them – and when you are with them you don’t mentally unplug.

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Danger Signals in Your Life

Your overriding emotion used to be excitement about your unknown future; but now it’s fear

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Danger Signals in Your Life

Years after working for yourself, you have made great relationships, attended lots of courses, but when you break it down your business has pretty much stayed the same

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Danger Signals in Your Life

Your business owes you money, but you cannot see how or when it will pay you back

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Take away the uncertainty by

creating a Steady Pipeline of Sales

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What is your Profit Goal /Target

for the next year?

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Work out where you are now financially

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And then where you need to be by DD/MM/YYY

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Decide on what things you plan to do

to achieve this

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Identify the weakness in your sales pipeline? (Reverse Engineer)

• Client fulfilment / Operations

• Your product / service offering

• Lead conversion / sales process

• Lead generation

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Pick One Area to Focus on

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Pick a method of measuring your

success rate as you go

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What specific next steps do you need to

take now to make this a reality?

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Work on them continuously until you consistently generate

sales

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Watch your profits go up and up

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By Georgette Rowland Osborne

Visit: http://www.financialgymforbusiness.com

For more free tips, give-aways, free video training and other resources

to help you take control of your finances