Why Great Company Cultures Are Hotter Than Jennifer Lawrence

Why Company Cultures Are Hotter Than Jennifer Lawrence

Where logical intuition defies average.

Nathan SmithCo-founder Chief Business Coach

Nathan Smith is a coach for modern-day successful businesses, and is regarded as a highly-accomplished and sought after trouble-shooter and mentor.

Michael DurantCo-founderChief Creative

Michael Durant is a creative branding genius groomed by his gift to turn imagination into reality, and is known for helping people realize their wildest dreams.

Smart companies have a great culture.

à Is your company culture guiding your team to the next level or just a sign on the wall?

à Are you deselecting your employees or hiring the best of the worst bunch?

à Are you maximizing your company culture to increase revenue and profits?

Why?Because they understand it’s a required rite of passage to grow and be successful. Unfortunately, many companies don’t spend enough time developing this very crucial aspect of their business. 

Most of all, it’s worth nothing if you never do anything with it. Have everyone that is involved be a part of it.

à Share it with them and have them: Believe - Idealize – Visualize – Materialize

Every business needs a direction and a set of rules for arriving a the destination. Without these your business is destined to failure.

Vision in your business.Mobilizing and energizing a culture is predicated on the organization clearly understanding the vision, mission, values, and goals.

Culture is big.It’s great to have a focus on where you want to go, but having the “rules” is possibly the most important. These are about what you do each and every week, day, hour.à 3 values that are imperative for you the

owner

à 3 values that are imperative for the customer

à 3 values that are imperative for the team

à 3 values that are imperative for the business

Culture-driven companies explicitly put their people first. 

Companies that focus on culture are becoming icons for job seekers.

Make it your business.Younger companies that focus on culture see a huge payoff. Just look at the way decisions are made and the way departments cooperate. à NetFlix’s culture manifesto ”freedom with

responsibility” is one of the most popular documents on the internet, 11 million+ viewers. Everyone wants to copy it.

à Companies with strong positive cultures are now the most in-demand. So the “culture winners” are winning bigger.

Culture fuels brand.A vibrant culture provides a cooperative and collaborative environment for a brand to thrive in. Without a functional and relevant culture, your resources are wasted.à Zappos is thriving and on its way to $2 billion,

while American Apparel is mired in bankruptcy and controversy.

à Both companies are living out their missions—one is to create happiness, and the other is based on self-centered perversity.

à Authenticity and values always win.

Your brand needs to be nurtured, evolved, and invigorated by the people entrusted to keep it true and alive.

Nathan SmithChief Business Coachnsmith@smithdurant.com702-583-7301@coachvegas

Michael DurantChief Creativemdurant@smithdurant.com 702-583-7301@michaeldurantlv

Let’s talk about your business goals. www.smithdurant.com

Where logical intuition defies average.