Why do optimization programmes get derailed? DDTT#7 Amsterdam

WHY DO TESTING PROGRAMMES GET DERAILED?

DDTT#7

Hi! I’m Manuel

Founder, Effective Experiments

Founded Conversion World

I OPTIMISATION

4+ Years CRO strategy + consulting

Online community & virtual conference

All-in-one platform for CRO workflow management, collaboration & documentation

LACK OF KNOWLEDGE

NO STRUCTURED PROCESS

LACK OF RESOURCES

57% OF COMPANIES STRUGGLE WITH RESOURCES

Source: Conversion World survey (2017)

EXTERNAL PARTNERS

THE WAY WE SETUP OPTIMISATION PROGRAMMES IS BROKEN

TOOLS MAKETH NOT AN OPTIMISATION PROGRAMME

THE CRO TECH LANDSCAPE

IN 2017www.conversionoptimization.tools

PEOPLE. PROCESS. PRIORITY.

NO BUY IN

TEXT

TEXT

OPTIMISATION IS A TEAM SPORT

E E

ENGAGE.EDUCATE.

HERE ARE SOME THINGS YOU CAN DO 1. TEACH CRO THROUGH EXAMPLES 2. HOLD A TESTING HACKATHON 3. GET PEOPLE TO VOTE ON IDEAS 4. DISPLAY RESULTS & LEADERBOARD 5. ALWAYS PROVIDE VISIBILITY OF YOUR WORK

HOW EFFECTIVE EXPERIMENTS IS HELPING TO SCALE

TESTING PROGRAMMES

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STRUCTURE ROADMAPPING / PLANNING

COLLABORATION / ENGAGING TEAM & STAKEHOLDERS INSIGHTS

TIME SAVING ELEMENTS (INTEGRATIONS / REPORTS)

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RESEARCH Document and store all yourresearch data from User tests,Heatmaps, analytics etc

GENERATE IDEAS & HYPOTHESES

MANAGE YOUR TEST PIPELINE FROMDESIGNING TO DEVELOPMENT, QA TO DEPLOYMENT

INSIGHTS ENGINE TO FIND QUICK ANSWERS

A COMPLETE PLATFORM TO HELP YOU MANAGE THE ENTIRE TESTING PROCESS FROM START TO FINISH

COLLABORATION

Effective Experiments also integrates with tools that optimizers use

Many more integrations to be announced (heatmaps, user tests, eye tracking, etc)

REMOTE TEAM SPREAD

ACROSS MULTIPLE COUNTRIES

COMMUNICATION KNOWING WHAT EVERYONE WAS DOINGKEEPING TRACK OF RESULTS

CHALLENGES NIGHTMONKEY FACED

TOO MANY TOOLS

LOT OF TIME SPENT COPY/PASTING

DIDN'T WANT TO CHANGE THEIR EXISTING WORKFLOW

IS EFFECTIVE EXPERIMENTS

RIGHT FOR YOU?

EFFECTIVE EXPERIMENTSWANT A DEMO?

HTTPS://WWW.EFFECTIVEEXPERIMENTS.COM

OPTIMISATION IS NOT A PROJECT.

IT SHOULD BE A BAU (BUSINESS AS USUAL) ACTIVITY

Tell me about your optimization programmeGET IN TOUCH WITH ME

email : manuel@effectiveexperiments.com

tweet me : @digital_tonic

Linkedin : www.linkedin.com/manueldacosta

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